Keyword "Profitability"

Anyone doing PPC for more than a day knows that keyword research is one of the fundamentals of the game. Focusing on the “wrong” keywords will cost you money, lower your CTR (Click-Through Rate), and bring down the Quality Score of your whole campaign.

Knowing which keywords are profitable and which aren't mean the difference between making money, and losing money, plain and simple.

A new post on Improve Your Internet Marketing talks about an easy way to 'test' the viability of your keywords - before spending your money on 'bad' clicks!

According to the post, one of the ‘tried & true’ methods for testing keyword profitability is to ’spy’ on PPC ads. The rational is that anyone advertising on a given keyword consistently is probably making money. After all, no one is going to pay indefinitely for PPC ads on a keyword that isn’t making them money, right?

While this technique is quite effective, it is extremely time-consuming. In order for your data to be meaningful, you have to track ads over time, usually at least 2 weeks to a month.

This technique uses Spyfu (http://www.spyfu.com) to 'leapfrog' the time you would have to wait using traditional ad-spying programs.

I've used this method myself, and I can tell you it not only saves time, but it works! But don't take my word for it... :)

PPCRiches - Best Pay Per Click Marketing Program

PPCRiches - the perfect program to achieve "Great" Quality Scores with lowest possible minimum bids.

It works by creating perfectly-optimized silo sites - the kind Google likes - and matching it to your keywords and ads. Most importantly, it finds thousands of keywords instantly, and achieves the greatest PPC goal, lowest minimum bids.

The PPCRiches process starts with you entering your primary keywords. It then goes out to it's 1 million plus article directory, selecting narrowly targeted articles for each keyword, and assembling them into a silo site. It creates individual Landing Pages and generates Destination URL's that integrate keywords to the Landing Page, and uploading the whole thing.

Try PPCRiches out for yourself with a 7-day free trial. The results are amazing!

Great Research Tool for Pay Per Click Marketing

KeywordSpy
Price: $89/month

When it comes to Pay Per Click Marketing, keyword research is considered to be the most important tool. In Pay Per Click Advertising, a keyword is what determines whether you are going to make or lose money. When running a PPC ad, you will need to know if you are using keywords that are profitable.

This is where the KeywordSpy comes in. This program will give you back relevant keywords from it's 1 billion word database, and will show you the current ads running for a given keyword. When you click on the ad, it shows you the keyword that the ad is using. All I can say is, WOW!

This unique, valuable, easy to use program will have you raking in the $$ in no time, and will make keyword research so much easier.

Using LSI to find "money" keywords

In Pay Per Click, the single most important component is your keywords. Using Google's LSI, you can now find those "money" LSI keywords quickly and easily.

Briefly, LSI works by looking at which words and phrases tend to appear in close proximity to the ’seed’ keyword most frequently. In the example above, LSI says that “affordable weight loss” is almost as relevant to “weight loss” as “weight loss tips” is.

Here is a simple way to find all of the keywords and phrases that are ‘most’ relevant to a given keyword: Google’s “allintitle:” search operator. The words and phrases surrounding your seed keyword are Google's LSI!

You can read an in-depth step-by-step guide at my favorite Pay Per Click marketing blog.