How to create a better sales page!

In internet marketing and affiliate marketing, creating a good sales page can be difficult, tedious, even costly, and we’re usually all too eager to get it uploaded and working. But certainly we understand it’s importance. So you have your graphics done professionally, and eventually you’re happy with your sales copy.

If you’re selling something directly, be it your own info-product, membership, or service, your sales page is arguably the most important thing there is. A great product is worthless if no one buys it. Traffic? Useless if it doesn’t convert.

All too often, we settle for “good”, then don’t understand why our businesses fail to really take off. If you plan to succeed in the Internet Marketing world, “good” isn’t enough. In fact, “Good” is the enemy of “Great”.

Most Internet Marketers - myself included! - are guilty of leaving it there. After all, good is good, right?

It isn't hard to go from “Good” to “Great!”. Often, it’s simply a matter of degrees and small steps.

Be VERY careful with your use of fonts, colors, and formatting. Never use fully-saturated red, even for those main headlines. If you’re using red, use a slightly darker red. Avoid primary colors altogether. Don’t use a lot of colors in your text. If you want to differentiate, use different shades of your headline and body text colors. Limit your width, it’s a strain to try and read back and forth across the entire screen. Limit your emphasis so that they really emphasize something. Having to much bolded, underlined, italicized text is hard to read and dilutes their significance. Use “whitespace” liberally, but no so much that the sales page looks “chunky” from far away.

It’s easy to get caught up in sophisticated messaging, overly-complex USP’s (”Unique Selling Proposition”), etc. Print out the text of your sales page, and read it out loud to yourself. If you can, have someone much older & much younger than you read it aloud as well. Take note of the parts that are stumble over, or don’t sound clear and easy to understand.

What’s your message? Does it take six screens of text to get it across? If your visitor has to scroll and scroll and scroll… it’s probably too long. While “long form” sales pages have become rampant, most of them are far longer than they could - or should - be. In the off-line world of sales, we have the concept of the “elevator story”. If whatever you’re offer’s USP can’t be stated in the 30 seconds you have next to someone on an elevator ride, you’re in trouble. Of course you have more than 30 seconds on a sales page… or do you? The fact is, the longer your sales page, the more visitors will abandon it.

How To Expand Google Adwords PPC Reach

A common mistake that is usually made by newer pay-per-click marketers are warned about is targeting too many countries when they’re creating their campaign settings. After all, language, dialect, and preferences will vary greatly from country to country, so by running ads for your latest “Guide To Cactus Growing” ebook in Iceland is completely pointless.

With that being said there are certain products and services with markets outside the U.S. which have little competition and a demand that is unmet. Along with the U.S., Canada, United Kingdom, and Australia, you also want to test ads in other countries where your product or service could be useful, because English is widely used in many countries.

Another way to expand your reach is to have your ads and landing pages translated into different languages so you can sell to countries where few people speak English.