How To Expand Google Adwords PPC Reach

A common mistake that is usually made by newer pay-per-click marketers are warned about is targeting too many countries when they’re creating their campaign settings. After all, language, dialect, and preferences will vary greatly from country to country, so by running ads for your latest “Guide To Cactus Growing” ebook in Iceland is completely pointless.

With that being said there are certain products and services with markets outside the U.S. which have little competition and a demand that is unmet. Along with the U.S., Canada, United Kingdom, and Australia, you also want to test ads in other countries where your product or service could be useful, because English is widely used in many countries.

Another way to expand your reach is to have your ads and landing pages translated into different languages so you can sell to countries where few people speak English.