Top 10 Pay Per Click Mistakes

The Terrible 10 Of Pay Per Click Advertising

by Josh Prizer

While it is easy to get started in pay per click advertising, it's even easier to make very costly mistakes. Building a pay per click campaign the correct way means paying attention to detail and continual oversight and management. I've compiled a list of 10 typical mistakes that are found in PPC advertising campaigns.

Big, Bulky and Broad Ad Groups for Your Keywords

It's important to target your ad to be as relevant as possible. Don't group all your keywords into one or two ad groups. Break them out. Keep them tight. This gives you more control over ad variables so that you can be as relevant as possible.

Ignoring Negative Keywords

Negative keywords reduce unwanted impressions, and more importantly, unwanted click throughs. However, with increasing priority given to "quality scores" and click through rates in the PPC engines, it's key to trim the fat from your keyword campaigns. If your company sells "widget management software" then be sure that you have keywords like "-serial" or "-free" assigned as negative keywords (unless, of course, you offer it for free in some manner). You can find good negative keywords in your log files or when you build your lists.

Not Doing Enough Testing

Split-testing your ads is critical. Even the smallest of changes can boost results. In addition to testing your ad copy's "call to action" or value statements, every ad has multiple variables to test. The titles, the two lines of copy, and display url all can be optimized. If you don't have time for hands-on testing, a good professional pay per click management company can run daily split testing for you. You'd be surprised how well this can pay off.

Not Precisely Tracking Results

It's not enough to know that you spend $6,000 dollars a month and get back $12,000 in profit. Your bottom-line numbers need to be precise. The PPC engines will give your click through rates, but you need to know your ROI or costs per action in detail. Tracking results can help you to spend only $5,000 a month to get you that same $12,000 in profit.

Not Tracking Results to the Keyword Level

Proper and exact analytics or using an experienced pay per click management company is essential to get the data you need. If you have keywords that are not performing and leaking your account on a daily basis, you are throwing money away. Getting results to the keyword level allows you to adjust bids for maximum effect. If you have one keyword with a $1.34 earnings per click and another at 37 cents, this is key information that allows you to maximize profits. Lower one bid if you are above your "EPC" and raise another to eek out more profits from that sweet-spot keyword. Don't waste money on a daily basis.

Too Generic of Keywords

Negative keywords may not be enough to keep you from trouble on too generic a keyword. While these generic keywords are often more highly searched and can even be among your best...they can also be riddled with bad traffic. Users who perform a search on a generic keyword may often be at a very early stage in the purchase process. Are you able to turn an effective profit on them? Once again, this is yet another reason why you need keyword-level traffic. It's especially vital on a generic keyword.

Ignoring the Many Long-Tail Keywords

This follows the above item on generic keywords. Building a list and individual ads for the long-tail keywords can be a major time-sucker. It can also be profitable if the task is performed correctly. Those earnings per click will likely vary widely from a generic keyword like "mp3 player," "sony mp3 player" and "sony 2GB S610 walkman video mp3 player." One consumer is doing research, the other knows what they want and is most likely looking to purchase.

Not Monitoring Search and Content Networks Separately

If you don't want to get burned by click fraud or poor traffic, you need to make sure your content network campaigns and your search network campaigns are separated and monitored. If you don't know what this means, chances are you are likely losing money. Ideally, you would have separate campaigns for each, along with precision analytics to know exactly what keyword from which source is converting for you in the content network.

Not Geo-Targeting a Local Business

If you draw most of your business from a local area, the big three PPC engines allow you to geo-target your keywords to that area. This will bring the local market to your doorstep on non-local keyword phrases. This can be hugely profitable.

Not Monitoring Your Campaigns With Frequency

Okay, so you don't do daily split testing even though you should. Maybe you don't continually monitor your earnings per click at the keyword level, even though you should. Still, a lot of PPC advertisers don't even frequently check into their accounts. Google, Yahoo and MSN are increasingly slapping keywords with the "Inactive for Search" status to get you to improve your quality. They may be slowly picking off your keywords -- and your profits -- one by one and you aren't even aware of it.

Making mistakes like the Terrible 10 of PPC Advertising are common, but correcting them can have a huge impact on your bottom line. If you can manage your pay per click ads at a high level or if you can hire them out to a professional pay per click management company...the results for your increased precision and effort will pay off.

Josh Prizer is a Senior Account Executive and (http://www.zerocompany.com/experts.htm) search engine marketing consultant for Zero Company Performance Marketing, one of the premier (http://www.zerocompany.com) pay per click companies worldwide. Visit their site to discover more about how to improve your pay per click ad campaigns and performance.

Articles and reviews Are The Quickest Method to Your Customers Credit Card

A proven way of promoting your website and product or service can be achieved at no cost. As an added bonus, this “free” strategy can boost your sites and sales, doubling and even tripling your revenue.

Articles. One of the simplest methods to market your blog so that you can generate visitors and boost your revenue.

Exactly how does this give good results?

Write articles relevant to your blog and submit all of them to “free content” submission sites. Simple to do, requires short amount of time and can improve your website traffic, product sales and of course, your revenue.

Exactly how can article writing increase targeted traffic as well as income?

The article on the absolutely free articles website contains a hyperlink to your own web site. Visitors, reading your articles, might choose to click on the hyperlink and pay you a unexpected visit. Having them on the absolutely free content websites is also making these articles readily available to many website owners who might wish to post that article on their website.

When they do, your article will include a link returning to your blog. And anybody who reads the article on that site can still click the hyperlink to visit your site.

As the collection of your published articles get bigger, and a lot more of them continue to be appearing on numerous web-sites, the total amount of links to your website increases also. Major search engines like google are placing a lot of significance on incoming links to blogs so they can figure out the significance of a specific site.

The more incoming hyperlinks the blog possesses, the greater value search engines like google attaches to the site. This will then improve your website’s positioning within the search results.

If you web site is into advertising a service or product, the hyperlinks that the articles have attained will mean a lot more potential prospects for you. Even if website visitors simply browse through, you do not no when they will be in need of what you will be providing in the future.

There's also people who actually have certain products they need on their mind but are unable to come to a decision yet between the variety of options online. Odds are, they will stumble upon one of your respective articles, becomes interested because of the subject matter you had written, head to your internet site and became persuaded by way of your promotions. See exactly how simple that is?

Search engines don't simply index the internet sites, they also index submitted articles. They also index any article that's discussing your website’s subject. So once the person searches for that same subject, the list of results could have your blog or may even show the articles that you have authored.

And to think, virtually no work on your part was used to get these people to your web site. Only your posted articles and the various search engines.

It really is no surprise precisely why numerous website owners are all of a sudden reviving their old authoring styles along with taking time to publish a lot more articles about the website than doing another methods of marketing.

Getting the website known is easier when they have articles increasing their backlinks as well as traffic and making it accessible for targeted visitors exploring the net. Since many of us are now taking their purchasing needs on the internet, getting your website in the various search engines by way of your articles is one way of allowing them to know about you and your online business.

The good thing with articles is that you may write about things that individuals would like to know about. This can be achieved in the lightest mood but well-written manner, with a tiny not-so-obvious sales pitch added.

If one thinks about this, only a few minutes of your time is spent on penning a single article as well as submitting to free content website. In the shortest span of time also, those are distributed to more sites than you can think of. Before you realize what's happening, you are getting a lot more visitors than you recently got.

If you feel you might be squandering your time and energy composing these articles, go forward to the time frame when you will discover them published and wide-spread over the internet. As well as the sudden attention and interest that folks are giving your blog and your services or products.

Take a crack at penning a few articles and you will be assured of the abrupt upturn in web site traffic, link popularity as well as interest. Before long, you will be doubling and perhaps tripling your revenue.

Nothing beats getting benefits for some thing you got totally free.

Okay, this targeted traffic is 100 % free but you need to put some time into penning and uploading your articles into the article directories. I have found that aritcle spinning software along with article submission software is able to have you working smarter and not harder.

By getting these software resources that can automate a lot of the article marketing strategy is similar to finding gold. By utilizing these tools you'll be able to rewrite or spin the same article into many versions and the search engines will view each article as unique content. Next use you article submitter software to submit to numerous article directory sites. These website traffic generator tools will certainly generate a huge amount of visitors to your site with very little work from you.

The article marketing software automation tools that I use are the magic article rewritter and the magic article submitter. After the article rewritter software re-writes your article, you enter the article with all the code from the rewriting software to the aritcle submission software. This software will then upload unique versions of the article to every article directory.

Therefore if you want to put your marketing with articles traffic stategy on steriods, then use article marketing automation software.