There’s NO SUCH THING as a 10 cent keyword!A few months ago I wrote an article with that title. It drew lot of attention and criticism. But it’s important to understand the premise. When you create an ad campaign in AdWords, each of your keywords has a Minimum Bid that you must meet in order to trigger your ad for that keyword. One of the ongoing objectives for any campaign, is to pay as little as possible, while getting the best conversion. [Read more →]

SpeedPPC - A Powerful PPC Pay Per Click Affiliate Marketing System?

As a long-time PPC affiliate marketer, I am always on the lookout for tools and methods that will help me keep a competitive edge. Recently I learned of SpeedPPC, a software program and system claiming to 'revolutionize' Pay Per Click affiliate marketing. I hear similar claims on a daily basis, but decided to take a look. Let me say at the outset, I'm a skeptic. Having been in this business for more than 5 years, I've developed my own 'hype detector'. I've also learned there are no “magic bullets”. Successful affiliate marketing requires understanding and intelligent application of effective tactics. [more...]

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific.

5 Step Plan for Budding Internet Marketers with Little Time and Less Money
I received an email from someone on my list saying:
“Help! I am just overwhelmed. I really want to make money online, even if it never makes me rich, just gives me a decent income stream. The problem is that I’m completely overwhelmed with too much information. Also, I just can’t afford to spend much money, […]
[Read more →]

Affiliate Radar is perhaps the greatest asset an affiliate marketer can have. Not just keyword tracking - which Affiliate Radar does incredibly well, but features found nowhere else that will lift your Internet Marketing efforts into the Stratosphere! Read all about it at Improve Your Internet Marketing!Campaign Launcher allows you to easily move and copy campaigns from Google to Yahoo to MSN Adcenter, from any to any. This feature will boost your income just by copying your profitable campaigns from one search engine to all three.Affiliate Radar's hot new feature, the Offer Vault, allows you to search for CPA offers across affiliate networks just by inputting keywords and phrases!

Internet Marketing: What Every Beginner – and Pro - Needs To Know
If you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and finally a basic understanding of how all Internet businesses work. This post should give you some important insight, and make you realize that Internet marketing is a business. [Read more →]

Melanies Tips # 20 - Keywords, Cool Tool, and More Free Stuff!

There’s NO SUCH THING as a 10 cent keyword!

A few months ago I wrote an article with that title. It drew lot of attention and criticism. But it’s important to understand the premise. When you create an ad campaign in AdWords, each of your keywords has a Minimum Bid that you must meet in order to trigger your ad for that keyword. One of the ongoing objectives for any campaign, is to pay as little as possible, while getting the best conversion. [Read more →]

With private label rights, you can basically do anything you want with the package unless restrictions are specifically stated. With a private label rights package, you can actually change the content of the package itself. Creators will give you the original source code in order to be able to do this. Essentially, you can create a whole new package from this.

Some of you might recall the piece I did about SpeedPPC, a revolutionary PPC system that promised previously unattainable capabilities and near-insurmountable competitive advantage. The gist was, after investigating it, I became a ‘convert’, and even considered making it the first affiliate marketing tool that I use myself that I wanted to keep to myself.

With private label rights, you can basically do anything you want with the package unless restrictions are specifically stated. With a private label rights package, you can actually change the content of the package itself. Creators will give you the original source code in order to be able to do this. Essentially, you can create a whole new package from this.

Huge Boost From PPCRiches

PPCRiches has given us a HUGE boost.
If you’ve been doing Pay Per Click for very long, you’ve almost certainly had that dreaded experience: logging into your Adwords account one day to see “xxx of your keywords are no longer active“. The dreaded “Google Slap” - $0.25 keywords suddenly requiring Minimum Bids of $1, $5, $10, even $20! [Read more →]

Keyword Research -- a Secret Trick Most People Don't Know

If you're interested in doing keyword research before entering into a niche or market, then you will want to read this article. Specifically, we will discuss how to do keyword research for free, and the proper way to assure you get the most accurate data so you know which keywords to optimize for. After reading this article, you should have a strategy you can use to start all your keyword research.

If you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.

To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests.

You can then take each of these terms, and do another tilde search, and write down more related words that pop up. By going through broader words into more specific words, you'll be sure not to miss any words related to your keyword, and also have a list of an exact vocabulary to use in your pages to ensure Google will evaluate your content as being highly relevant.

In conclusion, the strategy I have given you something you should use every time you're going to do keyword research for a new niche. While this is not the only strategy you should employ, it is the best one to use for getting a list of terms to look at and consider as traffic sources. The next logical step would be to determine how many users are searching for each of those terms, and then locating ones with high searches so you can optimize for not just the keyword, but related keywords that the search engines also place value upon.

If you're new to Internet marketing and don't know where to start, this article will cover the basics that you need to know. Specifically in this article we will be talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and finally a basic understanding of how all Internet businesses work. After reading this article you should have sufficient information to start your career in Internet marketing.
If you've read a handful of sales pages or information about making money on the Internet, you've probably had your skepticism alarm kicked in. That's because of either hype, flat out lies or half-truths. Usually what you're reading a sales page is a best case scenario. How often do things go perfectly planned in your life? I thought so. Evaluate all information with an extra layer of skepticism. That doesn't mean you should discount it -- only that you should know that what you are reading is likely to be a best case scenario. Being able to have the proper viewpoint means that once you apply the information you purchase or read about, you won't get frustrated right away and quit.
Secondly, creating a great product and making a very functional website doesn't matter one lick if you can't get people to look at it. Traffic is the most important thing for your success in Internet marketing. If you are going to make money, you need to know how to bring in traffic. You can either pay for traffic, if you have the budget, you can get high rankings in search engines for select terms, or you can utilize other strategies such as article writing and posting on free classified ads to bring traffic to your website. But some how you must familiarize yourself with basic ways of traffic generation, and then determine which ones you will use to get people to come to your website. This is by far the most important thing in Internet marketing.
Lastly, in order to run your business successfully, you must know how to run a business successfully. It would be very smart to take a few books from the library on business plans. Learn about supply chains, and customer service in addition to marketing. If you can't manage your resources and time, than all the inquiries you get about your products and services from your marketing will fall apart as you begin to handle them. I cannot stress this enough -- you should create a business plan to save you time and maximize your potential for profit.
With the proper skeptical attitude toward the products and information you read, a good traffic generation strategy and a sound business plan, you'll be ahead of 95% of people in the Internet marketing arena. The reason most people fail at Internet marketing is because they give up too early. The reason they give out quickly is because they have no long-term vision. By doing all the above, you'll cultivate a long-term vision and you will also use your time and resources much better.

Michael Ullman is President of Analogy Marketing(http://ImproveYourInternetMarketing.com), a leading NY-based Internet Marketing company. Analogy Marketing focuses on Affiliate Marketing, and markets the tools they use in-house to other Internet Marketers.

There is one Internet marketing strategy that I think is more important than any other. It's the follow-up.
In this article I will explain exactly how to get the most out of your marketing with several specific kinds of follow up strategies. I will breakdown the importance of building a list and how to use it to get a maximum return on investment. After reading this article, you'd have to be brain dead not to get at least one profit generating idea.
First, if you don't capture their information, you can't follow up. The money is in the list. There are several ways to build a list, but it all comes down to one thing: exchange. In other words, you have to give a compelling reason for a customer to give you personal information. They have to get something in return. If you're in a hot niche, the reason might be just so they can "stay current". If you're in a very competitive niche, you might have to do it with an all out bribe. Give something away that they cannot resist, and you'll have people giving you permission to email them.
With that, let's look at the psychology of the follow-up briefly. One of the most important reasons people buy is because of timing. Here's an example: your prospect's boss really jumped on his case that day. He just got home and he's still seeing red because of his boss. He opens his email and finds a message on "how to make money on the Internet so you can quick your day job!". Perfect timing.
But what if that didn't happen? Let's say he found your website last week when he was only mildly annoyed. And you didn't follow up. You probably lost a sell.
Other ways you lose sells by not following up: bad timing. Your prospect wants to buy but his wife is nagging him telling him to cut the lawn. He puts off buying, thinking he'll come back to it later. He never does. But how convenient would it have been to remind him?
So here's the first big secret. If you do nothing else but send out the same message to your prospect again, you'll make more sales! All due to timing. So if you have nothing to say on a follow up, just write a brief paragraph saying, "Hey, just in case you didn't get a chance to read this last time, here it is again..."
What other ways should you follow up? One of my favorites is to follow up tying your message to the news. Is there a way you can relate your message to something going on that people are talking about around the water cooler? You can also follow up with more educational information to help your customer make a purchasing decision, with more gifts or simply to ask them some questions.
There is one group of people you should make a very specific plan to follow up on: Your past customers. It's simple. These are people who at one point trusted you enough to give you money. And here's something else: No matter what you sell, there is always something complimentary to it that a percentage of your customers will also purchase if given the right reasons. This means you need to be following up with your customers so you can sell more things to them. Otherwise, if you don't they will go and buy from someone else. You don't want that do you?
So in conclusion, you must make following up deliberate and systematic if you really want to get the most out of your marketing. It is where the most chance for profit windfall is in Internet marketing.

Michael Ullman is the President of Analogy Marketing( http://www.ImproveYourInternetMarketing.com), a leading NY-based Internet Marketing firm. Mr. Ullman is also a Google Certified Adwords Professional, has taught at American University, and lectured at the Smithsonian Institution in Washington, DC

How to Use Google Adwords Keyword Tool in a Way to Get You Hot Keywords

If you're doing keyword research and you're not using the Google adwords keyword research tool, you're doing yourself a great disservice. However, most people who do use Google adwords keyword tool don't use it properly. In this article I will give you step-by-step sequence on how you can use the most powerful free keyword research tool available on the Internet. Follow the advice given in this article, and watch in amazement as you discover time and time again long tail keywords that you have previously been missing.

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?

Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.

The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.

Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.

In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.