Pay Per Click Strategies For Internet Marketers

PPC strategies abound. A quick perusal of Internet Marketing products will turn up hundreds if not thousands of ebooks, programs, courses, and the like, designed to help you become more effective in your Pay Per Click efforts.

I recently wrote a series of articles for Associate Programs excellent PPC website, payperclicksearchengines.com

One of the strategies I wrote about is the idea of using "self-qualifying" headlines. I wrote up a real-life case study.

In this case study, I talked about a campaign I ran that was getting great click-through rates (CTR's), but lousy conversions.

I decided to use a "self-qualifying" headline: I put the price right in the headline of the ad!

The result was far fewer clicks, but the clicks I did get were much, much higher quality. In fact, I boosted my conversions by 880%!

You can use "self-qualifying" headlines for any product-pitch ad. Try it, you'll find your overall conversion ratio go through the roof!

UPDATE

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