What is Pay Per Click Marketing & How Does it Work?

Pay Per Click (PPC) Marketing is a method of bringing visitors to your website by using an advertisement that you only pay for when someone clicks through to visit your site. Pay Per Click marketing is the most direct marketing strategy ever invented and places you in the list where you want to be.

How Does Pay Per Click Marketing Work?

1. You create your own page title, description of the page and links that you would like to be viewed in the search results.

2. Enter the keywords and phrases that will make your listing appear.

3. Enter the amount you are willing to pay for every click on the keyword that directs to your site.

4. The amount you set on a keyword is compared to other bidder's for the same keyword. The results are then returned and the highest bid appears first.

This is how Pay Per Click Marketing works!