The Value Of PPC And Search Marketing To A Company

This article recently caught my eye. Many of us "experienced" Search Marketers take for granted that PPC is an effective method of marketing. It's important to realize that to those outside the industry, Search Marketing isn't always so obvious.

What have been your experiences with companies in other industries? Do you have customers that had no notion of what PPC is or could do for them? Let me know your experiences; just write it up below.

SEO Company's Value For Any PPC Ad Campaign

by Greg Pierce

All businessmen understand that dedication, hard work and a successful marketing plan are ingredients to be successful. This success includes an effective direct advertising, both online and offline. This is a form of targeted marketing which is also known as PPC or Pay Per Click advertising. Today, this form of advertising online has become one of the biggest source of advertisements online.

It's no secret that traditional advertising is quickly losing out to online marketing dollars. PPC advertising is a fast, effective way to get your product or service noticed on the Internet. Another bonus is the real-time results these ads can deliver. You might be thinking, I've created an ad before, so what's so difficult about PPC advertising?

Well, if you've ever embarked on pay per click ads on your own, you already know the challenges. From targeting the ideal keywords and managing your budget to working to keep your pay per click ads in line with your initial marketing goals, the entire Pay Per Click program can be quite extensive, not to mention time-consuming. One uneducated bid for your PPC ad can cost you sometimes hundreds more than your competitors.

Doing PPC campaign will require you to be knowledgeable about keyword relevance. You need to use keywords that can give you a higher ranking in search engines. You may use other applications online but they can be very complicated and not to mention not budget friendly. If you really want to safeguard your interest as an investor, then make sure your ads are placed logically, well written and effctive.

That's why it's a smart decision to let an SEO Company manage your Pay Per Click program. Many reputable SEO experts or an SEO company can take you through the pay per click management process and handle all of your pay per click advertising for you each week.

Not only can an SEO company manage your PPC ads, but it can also create a PPC strategy for your product or service that can equate to more conversions, which leads to more sales. Now, that's a sound marketing strategy!

Because PPC advertising requires a lot of time and dedication, you need to hire an (http://www.seoarbiter.com) affordable seo company that can devote itself to your campaign and actually make it work. There are many (http://www.seoarbiter.com) SEO companies in St Louis to do this so you need to make good in your choice of which people to hire.

A Terrific PPC Success Checklist!

It's easy to 'lose your shirt' with Pay-Per-Click, however most who do, lose it rather quickly and bail out. Much more insidious is having marginal success, when it could be turned into substantial success.

A lot of it hinges on optimizing campaigns, keywords, adgroups, etc. Unfortunately, there is a lot to consider and keep track of. Too much.

A while back, I came across a terrific "checklist" from PPC wizard Ben Hart. He put together a list of things to remember and consider. This can take your drab or lackluster Adwords campaigns and turn them into real winners.

Do yourself a favor and print this out, and keep it close by when you create new campaigns, and while looking over and optimizing what you already have!

__ Turn off most of Google’s default settings.

__ Start by having your ads show only on Google. Turn off Content Network and Search Network to start.

__ Start with Exact Match for keyword searches. Turn off Broad Match and Phrase Match to start.

__ Make sure your geographic and language settings are correctly set.

__ Pick keywords and phrases your likely buyers are typing into search engines. Put yourself in their place. What is are they looking for?

__ Start by bidding low – perhaps 10 cents a click. If traffic is too light, ramp up slowly – a nickel at a time.

__ Don’t worry about being ranked #1 on the first page for your keyword. That might require you overpaying for clicks. For competitive keyword categories, a rank around #5 has delivered the best ROI for me.

__ For super-competitive keyword categories, I don’t mind if my ad is on page two of the Google list. Searches who get to page two and deeper tend to be more qualified as leads.

__ Do not take clickers on your ad to the home page of your website. Take them to a landing page specifically designed for your ad. Your landing page should be a continuation of you ad.

__ Include your main keywords in the headline of both your ad and landing page.

__ Determine the primary goal of your ad and landing page. What is your “Most Wanted Response”? Is it to make a sale or collect a lead?

__ Do everything in your creative power to capture the names and email addresses of visitors to your site by offering something of value free ( such as an eBook or “white paper” on the subject of their keyword search).

__ Build rapport and cultivate relationships by continuing to send your opt-in subscribers a valuable ezine that’s on the subject of their keyword search that brought them to your site in the first place.

__ Are you ready to do business when your ad campaign is on? Do you have a merchant account, a shopping cart, a way to take payments?

__ Does the headline of your ad stress the main benefit to the read of clicking on your ad?

__ Don’t make your ads about you. Make your ads about what your prospective customer is looking for.

__ Don’t use technical jargon in your ads. What the heck is a “gigabyte”? Instead, follow the lead of Apple’s great ad for its iPod: “1,000 Songs In Your Pocket.” What’s the main benefit to your reader of what you are offering?

__ Don’t try to buy your way to the top of Google’s search engine for an off-the-mark ad that’s getting few clicks. Write a great ad, that gets lots of clicks – targeted clicks from people who are looking for what you are selling.

__ Specific problems require equally specific solutions. Offer specific solutions in your ad copy and on your landing pages. “Improve Your Golf Score” is not nearly as strong as “Cure Your Slice in Five Swings.”

__ Understand who your customer is and what she’s looking for. Then provide it.

__ Every search and every click represents someone with a need. Can you fill that need?


__ Have more than one product to offer that’s on the subject of the keyword searches that brought visitors to your site. Have a steady stream of follow-up products and upgrade products. It’s tough to build a business on just one product.

__ Make an extensive list of keywords and phrases that you believe your customers are typing into search engines to find the main product or service you are selling.

__ Put all your keywords and keyword combinations on a Excel spreadsheet so that you can move them around easily and group families of keywords and phrases together.

__ Take families of underperforming keywords and create separate ads and landing pages specifically tailored for those families of keywords. This can result in you having many ads and landing pages, each with its small family of keywords.

__ If your landing page is intended for “lead generation”, is the free ebook, “white paper” or other free gift you are offering of high enough value to your visitor that she will want to fill out your sign-up form to get it.

__ Is your free offer that’s designed to get leads to fill out your form exactly in line with the AdWords ad that brought them to your site? (It must not be off the mark, even a little).

__ Have an email marketing system (such as Aweber.com or iContact.com) set up before you launch your AdWords campaign so that you can capture leads and follow-up with email.

__ Use powerful keyword research tools to help you brainstorm your keywords, such as Wordtracker.com, KeywordDiscovery.com and GoodKeywords.com

__ Don’t forget to include Negative Keywords – words that disqualify your ad from being shown where certain words are typed into an engine. A good negative keyword might be “free” if you don’t want clickers who are looking just for “free” stuff.

__ Always split-test two ads at a time. “Test” is the most important principle in marketing.

__ Use Google Conversion Tracker to track conversions on your landing page.

__ Use Google Analytics to track visitor behavior on your site.

__ Test landing pages to see which ones are doing the best job of converting visitors into leads and then into buyers.

__Offer one and only one thing with your pay-per-click ad. If you sell more than one product, create different ads, one for each product . . . with each ad leading to a “landing page” also deigned to sell that one product.

__ If your ad is working well, turn on Search Network and see how that goes.

__ If your ad works on Search Network, test Content Network.

__ Start by setting bids low for Content Network. You can set separate bids of Content Network and Search Network.

__ Use the PPSeer.com tracking tool to see how individual sites on the Content Network are performing for you.

__ Tell Google not to run ads on sites that are delivering a lot of clicks, but few sales.

__ If your ads are running on the Ad Sense Content Network, understand how to use Demographic and Site Targeting.

__ Don’t use Google Budget Optimizer (unless you want Google managing your finances and making your marketing decisions).

__ If you are a local business, set up three kinds of ads – one configured for local business, one configured nationally but that uses names of local area towns and cities with keywords describing your service, and one in Google’s Local Business Center so that your local business appears with an enhanced interactive listing on Google Maps.

__ Don’t ignore the pay-per-click ad programs other search engines and many directories offer. offer. Yahoo Search Marketing is the #2 PPC program – and well worth using.

__ Use Google AdWords to conduct super cheap, quick and accurate market research for all your advertising and marketing campaigns (whether offline or online).

SpeedPPC - Astounding PPC Results, and EXCLUSIVE DISCOUNT!

I know I've mentioned this many times, but if you're serious about Pay Per Click, you simply MUST consider SpeedPPC - and with an EXCLUSIVE $100 DISCOUNT!

In it's newest version, SpeedPPC Version 3, you can now apply it's magic across more search engines, automate ad building, integrate vendor datafeeds, and so much more.

It’s actually a suite of tools, all based on ultra-smart methodologies.

Relevancy and Quality Score are the keys to SpeedPPC - they are vital for your campaigns’ success. That means tight-knit relationships between your keywords, ads and landing pages.

The application is simple to use. Simple to get results. If there was one piece of software that reduced the most amount of work and still created the best returns, SpeedPPC is it.

If you are doing Pay Per Click, your cost, return, and ultimate success is dependent on creating ads triggered by the right keywords, and paying the least possible CPC for those keywords. The primary factor determining what you will pay for clicks is your Quality Score. For PPC ads, your Quality Score is determined by the relevancy and relationship between your keyword, ad, domain, and landing page. SpeedPPC is the first and only system that creates a perfectly optimized coupling between all these elements, giving you the lowest possible CPC.

What is Pay Per Click Marketing & How Does it Work?

Pay Per Click (PPC) Marketing is a method of bringing visitors to your website by using an advertisement that you only pay for when someone clicks through to visit your site. Pay Per Click marketing is the most direct marketing strategy ever invented and places you in the list where you want to be.

How Does Pay Per Click Marketing Work?

1. You create your own page title, description of the page and links that you would like to be viewed in the search results.

2. Enter the keywords and phrases that will make your listing appear.

3. Enter the amount you are willing to pay for every click on the keyword that directs to your site.

4. The amount you set on a keyword is compared to other bidder's for the same keyword. The results are then returned and the highest bid appears first.

This is how Pay Per Click Marketing works!

PPCRiches - Best Pay Per Click Marketing Program

PPCRiches - the perfect program to achieve "Great" Quality Scores with lowest possible minimum bids.

It works by creating perfectly-optimized silo sites - the kind Google likes - and matching it to your keywords and ads. Most importantly, it finds thousands of keywords instantly, and achieves the greatest PPC goal, lowest minimum bids.

The PPCRiches process starts with you entering your primary keywords. It then goes out to it's 1 million plus article directory, selecting narrowly targeted articles for each keyword, and assembling them into a silo site. It creates individual Landing Pages and generates Destination URL's that integrate keywords to the Landing Page, and uploading the whole thing.

Try PPCRiches out for yourself with a 7-day free trial. The results are amazing!

Great Research Tool for Pay Per Click Marketing

KeywordSpy
Price: $89/month

When it comes to Pay Per Click Marketing, keyword research is considered to be the most important tool. In Pay Per Click Advertising, a keyword is what determines whether you are going to make or lose money. When running a PPC ad, you will need to know if you are using keywords that are profitable.

This is where the KeywordSpy comes in. This program will give you back relevant keywords from it's 1 billion word database, and will show you the current ads running for a given keyword. When you click on the ad, it shows you the keyword that the ad is using. All I can say is, WOW!

This unique, valuable, easy to use program will have you raking in the $$ in no time, and will make keyword research so much easier.