Thursday, April 24, 2008

Using LSI to find "money" keywords

In Pay Per Click, the single most important component is your keywords. Using Google's LSI, you can now find those "money" LSI keywords quickly and easily.


Briefly, LSI works by looking at which words and phrases tend to appear in close proximity to the ’seed’ keyword most frequently. In the example above, LSI says that “affordable weight loss” is almost as relevant to “weight loss” as “weight loss tips” is.

Here is a simple way to find all of the keywords and phrases that are ‘most’ relevant to a given keyword: Google’s “allintitle:” search operator. The words and phrases surrounding your seed keyword are Google's LSI!

You can read an in-depth step-by-step guide at my favorite Pay Per Click marketing blog.

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