Keyword "Profitability"

Anyone doing PPC for more than a day knows that keyword research is one of the fundamentals of the game. Focusing on the “wrong” keywords will cost you money, lower your CTR (Click-Through Rate), and bring down the Quality Score of your whole campaign.

Knowing which keywords are profitable and which aren't mean the difference between making money, and losing money, plain and simple.

A new post on Improve Your Internet Marketing talks about an easy way to 'test' the viability of your keywords - before spending your money on 'bad' clicks!

According to the post, one of the ‘tried & true’ methods for testing keyword profitability is to ’spy’ on PPC ads. The rational is that anyone advertising on a given keyword consistently is probably making money. After all, no one is going to pay indefinitely for PPC ads on a keyword that isn’t making them money, right?

While this technique is quite effective, it is extremely time-consuming. In order for your data to be meaningful, you have to track ads over time, usually at least 2 weeks to a month.

This technique uses Spyfu (http://www.spyfu.com) to 'leapfrog' the time you would have to wait using traditional ad-spying programs.

I've used this method myself, and I can tell you it not only saves time, but it works! But don't take my word for it... :)