SEO In A PPC Marketing Blog?

Yes, I'm aware that this is Pay Per Click Marketing. And that SEO is more-or-less the whole other side of the equation. But from what I've seen, more and more PPC players are augmenting their paid search efforts with organic search traffic.

And that's not even mentioning the all-important landing page! Anyway, read this article about beginning optimization. You may find it more worthwhile than you think.

I'd love to hear from you regarding whether as a PPC person you find this subject at all interesting or relevant to what you're doing. Leave your comments below.

SEO For Beginners.

by Aya Wilkinson

Where to start with SEO? If you are new site or a long established site the process of SEO is very similar, it is just the speed at which you do things should vary. Everybody knows that when it comes to SEO Google is king, and with Google if you are not on the first page then you may as well not exist. Over 90% of all internet users do not get past the first page. Saying that, even lower positions on the first page get remarkably less traffic than the top positions. Is it possible to get your site to the top of Google?

Well the short answer is Yes, but firstly it is important to choose which keywords to get at the top for. It is easy to get at the top for many long tail keywords and ones that get hardly any traffic. What you need in you SEO is to aim at keywords which get the most traffic. Impossible you might think; I am a relatively new company, I will never make it to the top of Google for the most popular keywords in my industry. Well despite what most SEO companies tell you it is possible to get to the top of Google for any keyword you want, in just a few months.

Where do you start? Well the most important factor in SEO is what site you have linking to you. This makes up for probably 90% of a sites ranking. It is possible to trace what sites link to your competitors by using a simple tool that will show you all the links; everything is traceable on the internet! Since link building is not new idea, sites have been doing it for years, some site for popular key phrases might have over 100,000 links. A bit daughting you might think, but you can still challenge them.

The beauty of the online world is that it is anybody's game. With SEO done right small companies can be right up there with the big ones and have equal chance of receiving a visitor. How do you start to build links to your site? There are many different ways to do this. It is best to use a range of tactics encase one type of link variety is starts to be discounted from Google; it also makes your link building campaign look more natural in the eyes of Google.

The main methods of link building include article writing, blog commenting, forum posting, blog creation, link exchanges and social media. Don't worry if these sound like jargon to you as each can be researched individually, or even easier, you can get somebody to do it for you. What ever you do, don't sit back and wait for people to link to you. This is not going to happen unless you are a high ranking informative site in your industry. Even starting to create a useful blog for people to link to is a slow and tedious way to generate links. If you create a blog, link that to your site and there you are you have a back link!

Managing the aclickahead writers team is the major activity Aya Wilkinson performaing these days. She is expert in running (http://www.aclickahead.co.uk) SEO Company She has handsome professional experience being a leading (http://www.seoprofesionals.com) SEO Expert 

Using Google Webmaster Tools To Best Use

Written by Melanie Ullman

It's been a while since I updated this blog, but I'll try and get back to a regular routine.

When you're trying to rank your landing page, whether it's for PPC or simply to get organic search traffic to an offer page, backlinking is the key. In short, the more back links you get, the higher you will go in the SERPs. Now of course this is a relative thing. Trying to rank against strong "authority sites" that have high Pagerank and thousands of backlinks can be an exercise in futility. But generally speaking, the more links, the better your site will do.

But all back links aren't created equally. Links from strong sites, those with a high Page rank, are worth more to your site than those with lower rank. It's actually the passing of this "link juice" that gives your target site it's boost. This means you want higher value links.

Just as important however, perhaps even more pertinently is whether or not Google sees and counts your links. Though they may index nearly every page, not every link they come across counts towards your SERP ranking.

How do you know which is which? That's where Google's Webmaster Tools comes into play. Webmaster Tools was designed to show the webmaster where their links are coming from. As such, you can see which of the backlinks you are taking the time to get are being seen AND counted by Google. If it isn't in Webmaster Tools, it isn't doing your site any good, at least as far as boosting your ranking is concerned.

Another great use for Google's Webmaster Tools is for you to see which links you might be able to take more advantage of. When you see that your links are sticking for instance from your blogs, Squidoo lenses, other sites, etc., you immediately know they are more valuable links.

So why not go back and re-visit those web sites? You might just be able to post more links, or put in links to your other sites. I spend a lot of time in Webmaster Tools. I look to see where my backlinking efforts are paying off, focus further efforts where they count, and reduce the time I put into those that aren't paying me dividends.

Plus I comb through the results always looking for new and better sites to go back to with more links.

It's also worth noting that Webmaster Tools will show you the specific pages where you are linking to. You should make sure to vary your links, vary your anchor text, and don't just link to your home page, but your inner pages as well.

Make Google Webmaster Tools a routine part of your own "site intelligence". You'll find you can spend your time in a more valuable manner, and that you avoid going through the process of building, checking, waiting, checking some more, all for something that won't help you in the long fun anyway.

If you've found some interesting or little-known, little-used tricks that you want to share, make sure you come back here and post them in the comments section. I'll be very appreciative, as will the readers! Plus, you'll get a lot of good Karma points!