Increase Your PPC Click-Through Rate

Determining how much you pay for each Pay Per Click is important. However, what you do to improve your CTR does not result in decreasing conversions.

One of the best ways to increase our CTR is to increase the quality of those clicks, which in result boosts our conversion rates.

The following tips will help in increasing your PPC Click-Through Rate:

• Display URL - A significant URL plays a critical part in the Quality Score calculation, that determines the cost per click.

• Symbols - Using symbols can add credibility and create visual impact.

• Whitespace - In PPC, sometimes less is more. When your ad shows up crowded on a search page, whitespace.

Following these tips will increase your click through rate, and also improve the quality of clicks you receive.

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