How To Brand Yourself An Internet MarketingBy Michael Ullman

There are two kinds of branding -- profitable and unprofitable. I'm profitable branding usually involves being entertaining at the sake of diluting the message. This branding often occurs because people are too afraid to ask for the sale, so they take the easy way out: they entertain you and make you laugh, and at the end they slip in a little blurb about the product they are selling.
Profitable branding means creating a brand that people will instantly link to your product in a positive way. For example, if you're branded as a no-nonsense kind of person, and you're selling a product, other no-nonsense kind of people who are interested in that product will be more attracted to your message than someone else's. Or, if you're branded as being first in the marketplace in something, you instantly will be perceived as being better simply because you're first..... [read more]