3 Landing Page Steps to Boost Your Quality Score and Lower Your CPC

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Some of us may not realize that Google Adwords CPC’s (Cost per Click), the amount we pay for a click on a keyword, is a variable. There is NO SUCH THING AS A $.10 KEYWORD! Neither is there such thing as a $.50 keyword, or a $5.00 keyword. This is because Google’s base CPC, the minimum you must pay to trigger your ad for a given keyword, varies. It depends on a slew of factors including match type, relevance of the landing page, and the adgroup’s CTR or Click Through Rate. My $.10 keyword might cost you $.65! Or vice-versa… [Read more →]