There is one Internet marketing strategy that I think is more important than any other. It's the follow-up.
In this article I will explain exactly how to get the most out of your marketing with several specific kinds of follow up strategies. I will breakdown the importance of building a list and how to use it to get a maximum return on investment. After reading this article, you'd have to be brain dead not to get at least one profit generating idea.
First, if you don't capture their information, you can't follow up. The money is in the list. There are several ways to build a list, but it all comes down to one thing: exchange. In other words, you have to give a compelling reason for a customer to give you personal information. They have to get something in return. If you're in a hot niche, the reason might be just so they can "stay current". If you're in a very competitive niche, you might have to do it with an all out bribe. Give something away that they cannot resist, and you'll have people giving you permission to email them.
With that, let's look at the psychology of the follow-up briefly. One of the most important reasons people buy is because of timing. Here's an example: your prospect's boss really jumped on his case that day. He just got home and he's still seeing red because of his boss. He opens his email and finds a message on "how to make money on the Internet so you can quick your day job!". Perfect timing.
But what if that didn't happen? Let's say he found your website last week when he was only mildly annoyed. And you didn't follow up. You probably lost a sell.
Other ways you lose sells by not following up: bad timing. Your prospect wants to buy but his wife is nagging him telling him to cut the lawn. He puts off buying, thinking he'll come back to it later. He never does. But how convenient would it have been to remind him?
So here's the first big secret. If you do nothing else but send out the same message to your prospect again, you'll make more sales! All due to timing. So if you have nothing to say on a follow up, just write a brief paragraph saying, "Hey, just in case you didn't get a chance to read this last time, here it is again..."
What other ways should you follow up? One of my favorites is to follow up tying your message to the news. Is there a way you can relate your message to something going on that people are talking about around the water cooler? You can also follow up with more educational information to help your customer make a purchasing decision, with more gifts or simply to ask them some questions.
There is one group of people you should make a very specific plan to follow up on: Your past customers. It's simple. These are people who at one point trusted you enough to give you money. And here's something else: No matter what you sell, there is always something complimentary to it that a percentage of your customers will also purchase if given the right reasons. This means you need to be following up with your customers so you can sell more things to them. Otherwise, if you don't they will go and buy from someone else. You don't want that do you?
So in conclusion, you must make following up deliberate and systematic if you really want to get the most out of your marketing. It is where the most chance for profit windfall is in Internet marketing.

Michael Ullman is the President of Analogy Marketing( http://www.ImproveYourInternetMarketing.com), a leading NY-based Internet Marketing firm. Mr. Ullman is also a Google Certified Adwords Professional, has taught at American University, and lectured at the Smithsonian Institution in Washington, DC

How to Use Google Adwords Keyword Tool in a Way to Get You Hot Keywords

If you're doing keyword research and you're not using the Google adwords keyword research tool, you're doing yourself a great disservice. However, most people who do use Google adwords keyword tool don't use it properly. In this article I will give you step-by-step sequence on how you can use the most powerful free keyword research tool available on the Internet. Follow the advice given in this article, and watch in amazement as you discover time and time again long tail keywords that you have previously been missing.

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?

Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.

The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.

Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.

In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.

AdWords Instant Expert! is just about ready to launch. The introductory price will be $37, but will be raised to $67 shortly after launch. The introductory price will be $37, but will be raised to $67 shortly after launch so sign up now to lock in this introductory price before its gone.

This Ebook will show you how to implement the same tactics and strategies that the top Google Adwords PPC Experts use in a matter of hours! With an AdWords Instant Expert! Checklist, complete and easy to understand Quality Score explanation, and clear, simple to follow instructions.

Getting traffic to your site, whether it is an Affiliate Marketing niche site, a blog, review site, etc. is one of the most basic, ongoing practices for Internet Marketers. Of course, many of us use PPC, but even with that, we should always be looking for additional means to drive traffic. Here is a neat list of 50 ways to drive traffic, care of a post on Warrior Forum by Justin Michie (http://www.internetmarketingbook.com/).
Many of you are probably doing some of these already, however I’m sure all of you will find some worthwhile methods here. PS- #50 is my personal favorite! [Read more →]

AdWords Instant Expert! will show you how to implement the same tactics and strategies that the top Google Adwords PPC Experts use in a matter of hours! With an AdWords Instant Expert! Checklist, complete and easy to understand Quality Score explanation, and clear, simple to follow instructions. AdWords Instant Expert! will be launching in about a week. The introductory price will be $37, but will be raised to $67 shortly after launch.

[There’s NO SUCH THING as a 10 cent keyword!]

A few months ago I wrote an article with that title. It drew lot of attention and criticism. But it’s important to understand the premise. When you create an ad campaign in AdWords, each of your keywords has a Minimum Bid that you must meet in order to trigger your ad for that keyword. One of the ongoing objectives for any campaign, is to pay as little as possible, while getting the best conversion. [Read more →]

Tools & Reviews“Tools & Reviews” takes a look at products and services to help improve your Internet Marketing.I will try to provide an honest appraisal of tools for keyword research, campaign management, ad spying, keyword tracking, list building, landing page development, and anything else that goes into profitable Internet Marketing. I will try to limit it to […][Read more →]