Spending Wisely - On Your Own Business

Ok, so this isn't an entirely new or original post. But it's really good! I found this post on my favorite blog about making money online.

Let me know what you think about the post, and if you visit their blog, what you think about it. The topic of this particular post is of great interest to me: investing in your business.

And so, here is the original post:

100k Blueprint is all about making money online. We develop products, strategies, and aids to this end, and on this blog we talk about both specific opportunities to generate revenue, and ways to improve whatever business model(s) you choose to implement.

One area where people seem pretty polarized is in spending money on their business. There is the ‘spend-happy’ bunch, quick to buy the latest, greatest tool, gadget, etc. These people often spend more than they make, and at the least end up distracted from their main purpose – making money.

On the other hand, there is the ‘tightwad’ contingent – and I say that only partly in jest. These are the folks who would rather slog through something manually than pay a few bucks for software that might reduce the time by 75%. There’s a term for this: “Penny wise and pound foolish” – ok, so it’s a British term. How about “Penny wise and dollar foolish” instead.

But it goes beyond buying tools to automate manual processes – though this is something that almost always pays off, both in time & productivity. Investing wisely in your business can take many forms, depending on the particulars of your business.

Does your business revolve around your websites? If so, then you may want to re-think that lowest-cost shared hosting plan. Saving a few bucks a month can be offset the first time someone bails out on your site because it loaded too slowly, or was down altogether because some other yahoo on the same server ran some funky script that crashed.

I invest in 2 dedicated servers, located at two geographically diverse data centers. My cost is around $200/month. Now this may not be appropriate for many of you, but my entire income depends on my sites being up and responsive. You can find “VPS”, or Virtual Private Server offers for $20-$40/month that will allow you to host unlimited sites, have server-level access and control, and is far safer and more responsive.

That said, saving a few bucks with “Sam’s Discount Server’s” is a huge mistake. There is very little worse that can happen than having your sites go down – unless it’s losing them entirely. I pay a few buck more to lease my servers from a reputable provider.

On a more ‘personal’ level, are you still pecking away on the PC you cobbled together from the last two PC’s two years ago? Have you simply ‘gotten used to’ waiting for programs to load because you’re running with the minimum amount of RAM? How much productivity has been lost simply waiting for your PC to ‘catch up’ to what you’re doing?

If this is your full-time gig, or even a serious part-time endeavor, invest in a capable, fast machine, with at least a 21-inch monitor. You don’t need the latest, fastest “gamer” machine. You’d be amazed at what you can get in the way of a discounted computer with plenty of RAM, etc., for just $350-$500 bucks, often with a decent monitor.

Outsourcing is another area where it can pay huge dividends to invest wisely. For many of us when we first start out, our time is worth “less” than our money. But – hopefully – the time quickly approaches when our time is worth far more. Are you spending an inordinate amount of time writing articles, hunting for backlinks, etc.? If so, you should probably consider finding a few quality freelancers.

And since we’re talking about wise investments, if you haven’t signed up with one of those online backup services such as Mozy or Carbonite, just do it!

If you just don’t have money to spend, then take a percentage of your near-term profits and re-invest. If you simply don’t want to spend, then you probably need to re-think your philosophy and attitudes towards your business.

Investing in your business – wisely – is one of the best ways to improve your efficiency, productivity, and ultimately your profitability.

Top 10 Pay Per Click Mistakes

The Terrible 10 Of Pay Per Click Advertising

by Josh Prizer

While it is easy to get started in pay per click advertising, it's even easier to make very costly mistakes. Building a pay per click campaign the correct way means paying attention to detail and continual oversight and management. I've compiled a list of 10 typical mistakes that are found in PPC advertising campaigns.

Big, Bulky and Broad Ad Groups for Your Keywords

It's important to target your ad to be as relevant as possible. Don't group all your keywords into one or two ad groups. Break them out. Keep them tight. This gives you more control over ad variables so that you can be as relevant as possible.

Ignoring Negative Keywords

Negative keywords reduce unwanted impressions, and more importantly, unwanted click throughs. However, with increasing priority given to "quality scores" and click through rates in the PPC engines, it's key to trim the fat from your keyword campaigns. If your company sells "widget management software" then be sure that you have keywords like "-serial" or "-free" assigned as negative keywords (unless, of course, you offer it for free in some manner). You can find good negative keywords in your log files or when you build your lists.

Not Doing Enough Testing

Split-testing your ads is critical. Even the smallest of changes can boost results. In addition to testing your ad copy's "call to action" or value statements, every ad has multiple variables to test. The titles, the two lines of copy, and display url all can be optimized. If you don't have time for hands-on testing, a good professional pay per click management company can run daily split testing for you. You'd be surprised how well this can pay off.

Not Precisely Tracking Results

It's not enough to know that you spend $6,000 dollars a month and get back $12,000 in profit. Your bottom-line numbers need to be precise. The PPC engines will give your click through rates, but you need to know your ROI or costs per action in detail. Tracking results can help you to spend only $5,000 a month to get you that same $12,000 in profit.

Not Tracking Results to the Keyword Level

Proper and exact analytics or using an experienced pay per click management company is essential to get the data you need. If you have keywords that are not performing and leaking your account on a daily basis, you are throwing money away. Getting results to the keyword level allows you to adjust bids for maximum effect. If you have one keyword with a $1.34 earnings per click and another at 37 cents, this is key information that allows you to maximize profits. Lower one bid if you are above your "EPC" and raise another to eek out more profits from that sweet-spot keyword. Don't waste money on a daily basis.

Too Generic of Keywords

Negative keywords may not be enough to keep you from trouble on too generic a keyword. While these generic keywords are often more highly searched and can even be among your best...they can also be riddled with bad traffic. Users who perform a search on a generic keyword may often be at a very early stage in the purchase process. Are you able to turn an effective profit on them? Once again, this is yet another reason why you need keyword-level traffic. It's especially vital on a generic keyword.

Ignoring the Many Long-Tail Keywords

This follows the above item on generic keywords. Building a list and individual ads for the long-tail keywords can be a major time-sucker. It can also be profitable if the task is performed correctly. Those earnings per click will likely vary widely from a generic keyword like "mp3 player," "sony mp3 player" and "sony 2GB S610 walkman video mp3 player." One consumer is doing research, the other knows what they want and is most likely looking to purchase.

Not Monitoring Search and Content Networks Separately

If you don't want to get burned by click fraud or poor traffic, you need to make sure your content network campaigns and your search network campaigns are separated and monitored. If you don't know what this means, chances are you are likely losing money. Ideally, you would have separate campaigns for each, along with precision analytics to know exactly what keyword from which source is converting for you in the content network.

Not Geo-Targeting a Local Business

If you draw most of your business from a local area, the big three PPC engines allow you to geo-target your keywords to that area. This will bring the local market to your doorstep on non-local keyword phrases. This can be hugely profitable.

Not Monitoring Your Campaigns With Frequency

Okay, so you don't do daily split testing even though you should. Maybe you don't continually monitor your earnings per click at the keyword level, even though you should. Still, a lot of PPC advertisers don't even frequently check into their accounts. Google, Yahoo and MSN are increasingly slapping keywords with the "Inactive for Search" status to get you to improve your quality. They may be slowly picking off your keywords -- and your profits -- one by one and you aren't even aware of it.

Making mistakes like the Terrible 10 of PPC Advertising are common, but correcting them can have a huge impact on your bottom line. If you can manage your pay per click ads at a high level or if you can hire them out to a professional pay per click management company...the results for your increased precision and effort will pay off.

Josh Prizer is a Senior Account Executive and (http://www.zerocompany.com/experts.htm) search engine marketing consultant for Zero Company Performance Marketing, one of the premier (http://www.zerocompany.com) pay per click companies worldwide. Visit their site to discover more about how to improve your pay per click ad campaigns and performance.

Articles and reviews Are The Quickest Method to Your Customers Credit Card

A proven way of promoting your website and product or service can be achieved at no cost. As an added bonus, this “free” strategy can boost your sites and sales, doubling and even tripling your revenue.

Articles. One of the simplest methods to market your blog so that you can generate visitors and boost your revenue.

Exactly how does this give good results?

Write articles relevant to your blog and submit all of them to “free content” submission sites. Simple to do, requires short amount of time and can improve your website traffic, product sales and of course, your revenue.

Exactly how can article writing increase targeted traffic as well as income?

The article on the absolutely free articles website contains a hyperlink to your own web site. Visitors, reading your articles, might choose to click on the hyperlink and pay you a unexpected visit. Having them on the absolutely free content websites is also making these articles readily available to many website owners who might wish to post that article on their website.

When they do, your article will include a link returning to your blog. And anybody who reads the article on that site can still click the hyperlink to visit your site.

As the collection of your published articles get bigger, and a lot more of them continue to be appearing on numerous web-sites, the total amount of links to your website increases also. Major search engines like google are placing a lot of significance on incoming links to blogs so they can figure out the significance of a specific site.

The more incoming hyperlinks the blog possesses, the greater value search engines like google attaches to the site. This will then improve your website’s positioning within the search results.

If you web site is into advertising a service or product, the hyperlinks that the articles have attained will mean a lot more potential prospects for you. Even if website visitors simply browse through, you do not no when they will be in need of what you will be providing in the future.

There's also people who actually have certain products they need on their mind but are unable to come to a decision yet between the variety of options online. Odds are, they will stumble upon one of your respective articles, becomes interested because of the subject matter you had written, head to your internet site and became persuaded by way of your promotions. See exactly how simple that is?

Search engines don't simply index the internet sites, they also index submitted articles. They also index any article that's discussing your website’s subject. So once the person searches for that same subject, the list of results could have your blog or may even show the articles that you have authored.

And to think, virtually no work on your part was used to get these people to your web site. Only your posted articles and the various search engines.

It really is no surprise precisely why numerous website owners are all of a sudden reviving their old authoring styles along with taking time to publish a lot more articles about the website than doing another methods of marketing.

Getting the website known is easier when they have articles increasing their backlinks as well as traffic and making it accessible for targeted visitors exploring the net. Since many of us are now taking their purchasing needs on the internet, getting your website in the various search engines by way of your articles is one way of allowing them to know about you and your online business.

The good thing with articles is that you may write about things that individuals would like to know about. This can be achieved in the lightest mood but well-written manner, with a tiny not-so-obvious sales pitch added.

If one thinks about this, only a few minutes of your time is spent on penning a single article as well as submitting to free content website. In the shortest span of time also, those are distributed to more sites than you can think of. Before you realize what's happening, you are getting a lot more visitors than you recently got.

If you feel you might be squandering your time and energy composing these articles, go forward to the time frame when you will discover them published and wide-spread over the internet. As well as the sudden attention and interest that folks are giving your blog and your services or products.

Take a crack at penning a few articles and you will be assured of the abrupt upturn in web site traffic, link popularity as well as interest. Before long, you will be doubling and perhaps tripling your revenue.

Nothing beats getting benefits for some thing you got totally free.

Okay, this targeted traffic is 100 % free but you need to put some time into penning and uploading your articles into the article directories. I have found that aritcle spinning software along with article submission software is able to have you working smarter and not harder.

By getting these software resources that can automate a lot of the article marketing strategy is similar to finding gold. By utilizing these tools you'll be able to rewrite or spin the same article into many versions and the search engines will view each article as unique content. Next use you article submitter software to submit to numerous article directory sites. These website traffic generator tools will certainly generate a huge amount of visitors to your site with very little work from you.

The article marketing software automation tools that I use are the magic article rewritter and the magic article submitter. After the article rewritter software re-writes your article, you enter the article with all the code from the rewriting software to the aritcle submission software. This software will then upload unique versions of the article to every article directory.

Therefore if you want to put your marketing with articles traffic stategy on steriods, then use article marketing automation software.

Pay Per Click Marketing For Affiliate Marketers

For Affiliate Marketers, pay-per-click can be on the list of most cost-effective techniques of targeted net advertising. According to Forbes magazine, Pay-per-click or PPC, accounts to 2 billion dollars a year and is expected to enhance to around 8 billion dollars by the year 2008.

Let us take a quick look at how Pay per click Search engines like google work.

These engines produce listings and rate them dependent on a bid volume the internet site owner is willing to pay out for every single click from that seek motor. Advertisers bid against every single other to receive higher ranking for a particular keyword or phrase.

The highest bidder for a specific keyword or phrase will then have the web site ranked as amount 1 inside the Pay per click Search engines like google followed by the second and third highest bidder, up for the last quantity that have placed a bid on identical keyword or phrase. Your ads then will appear prominently within the results pages dependent about the dollar sum bid you are going to agree to pay out per click.

How do you make income by making use of Pay-per-click into your internet advertising and marketing company?

Most internet marketer applications only spend when a sale is made or a lead delivered after a visitor has clickthrough your web page. Your earnings won't generally be the identical as they will probably be dependent for the internet web site content and also the visitors marketplace.

The reason why you really should incorporate Pay per click into your internet marketer advertising system is that earnings are simpler to make than in any other type of internet system not making use of Pay per click. This way, you is going to be producing profit dependent from the clickthroughs that your visitor will make within the advertiser’s web site. Unlike some applications, you aren't paid per sale or action.

Pay-per-click might be incredibly resourceful of your web site. With Pay per click Engines like google incorporated into your internet marketer system, you will probably be in a position to profit from the visitor’s who usually are not interested in your merchandise or providers. Identical ones who leave your internet site and never comes back.

You'll not merely get commissions not merely from those who are just searching the net and finding the goods and providers that they wanted but you is going to be in a position to build your site’s recognition as a valuable resource. The visitors who have discovered what they required from you internet site are likely to arrive back and review what you happen to be offering far more closely. Then they'll eventually arrive back to seek the net for other merchandise.

This sort of internet plan can also be an uncomplicated way for you to generate some much more additional revenues. For instance, when a visitor on your internet site does a lookup from the Pay per click Research Motor and clicks within the advertiser bided listings, the advertisers’ account will then be deducted due to the fact of that click. With this, you will likely be compensated 30% to 80% from the advertisers’ bid quantity.

Pay-per-click is not merely a source of generating simple profits; it can also aid you promote your own internet site. Most from the applications enable the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is among the far more useful techniques to exchange your raw visitors for targeted surfers who has much more tendencies to buy your merchandise and solutions.

What will happen should you whenever you integrate Pay-per-click into your internet marketer system?

Pay per click typically have ready-to-use internet resources that will be quickly integrated into your site. Probably the most popular resources are seek boxes, banners, text links and some 404-error pages. Most search engines like yahoo utilize custom solutions and can offer you with a white-label affiliate marketer plan. This enables you, making use of only a few lines of code, to integrate remotely-hosted co-branded look for motor into your site.

The key advantages? Not simply far more funds generated but also some additional income for the side. Plus a lifetime commissions once you've referred some webmaster friends towards motor.

Believe about it. Where can you get all these added benefits whilst already generating some income for the web site? Knowing some with the additional helpful resources it is possible to use for the internet marketer plan is just not a waste of time. They're rather a means of earning within an earning.

Very best know a lot more about how you'll be able to use Pay per click engines like google into your internet marketer software than miss out on a excellent opportunity to earn much more profits.

Alternatives To Pay Per Click Business

Cyberspace Firms - The Tips to Your Personal Profitable Internet Business

This article introduces the concept of a 24-hour online enterprise, which explains how to begin a thriving web business within 24 hours. It shows each of the traps that online business entrepreneurs fall into and tips on how to escape them. And then it takes you through the narrow critical road to good results.

Do you think you're battling to make consistent cash on the net...or struggling to generate any money at all?

In case you are brand new and you have not made a serious attempt yet, is your brain aching from endeavoring to understand all the things the so-called experts say you should appreciate?

In either case, is your purse sore from ordering a bunch of products that haven’t reaped rewards and you are about to drown from mass confusion?

Many people are so exasperated or cynical about operating a world-wide-web commercial-enterprise that they either give up or get bitter. It makes sense - all they've ever seen is confusion and failure!

So what's in the way?

Every person's in any case a bit different, nevertheless it amounts to only two easy-to-understand items:

• You are not aware of a step-by-step plan that will pay off.

• You don't understand how to implement the little, lucrative things that place steady cash in your pocket.

That's all. That is not magic. It's about having a basic programme that works.

Without having that, you've got practically nothing. All the luxury tools, all the tutorials and e-books, all of the hard work ...without a strategy that reliably pays off, you’ve misused your time and money.

If you have made an effort and failed, it's because you did not have a very good plan such as that, or else you couldn't perform it (might be because it was too complicated).

Should you be new and you start on the incorrect direction, you possibly can amble around in the months ahead for a long time, get distressed, and quit before you cash in.

The only way should be to filter out the noise, choose a quick system that actually works and pound on it until you accomplish results. What's great for you is you could uncover an alternative way that will assist you to skip almost all of the effort needed to comprehend what works.

You absolutely need one plan that works so you can forget the others.

There's lots of ways to make money online. Yet, none of them makes a difference until you have made money using one particular way. Until then, anything else works as a distraction that murders your prospects.

The true secret is discovering that one way. Until you discover it, you will end up flailing around trying to discover it, growing increasingly discouraged by the day.

And yet another thing... the business model you employ , without a doubt, is important.

You're looking for a small-business model that enables you to start up speedily, without having to build your own service or product, and pays off soon to aid you to build on your net income to take your internet business to the next stage.

Offering your own personal merchandise isn't bad. But starting there will immediately get you caught on product construction, which in truth keeps you from earning cash.

The smart move should be to earn money first, then devote some of it to produce your own solutions and products and grow your income far more.

What this signifies is ramping up an income stream in ways that can put money in the bank.

The sad news is usually that a lot of people who ever endeavor to setup a world-wide-web business-enterprise do precisely this: they work, they wait, and almost nothing takes place.

What you want is:

• A painless approach that's undemanding to undertake (that takes about 2-3 hours to set every piece up)

• Low cost, and in many instances totally free (you desire just about $25-50 highest for everything you need to order, like a domain and hosting)

• A methodology that pays off super quick (yes, you want and you likely will see profit in a day)

This article has introduced the concept of a 24-hour online enterprise, which shows you steps to start a flourishing Internet business within a day. It illustrates every one of the traps that online business beginners get into and some ways to escape them. And then it takes you through the narrow critical pathway to achievement.
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Sad to say, due to restrictions on space, we can't possibly handle the complete particulars of the procedure introduced here. But for anyone who is interested you can read more about this method, which is highly recommended to all online business entrepreneurs and re-starters, by following this 24-Hour Online Enterprise link.

PLEASE, ALSO GO AND VISIT THESE TOPICAL BUSINESS-AT-HOME REVIEWS.

You can also learn about opening, restarting, mending, operating, or optimising your online business enterprise by visiting this Online Business opportunities site.

You do have a bright future in front of you. Yes, a bright future is waiting for you!

No matter how helpless your circumstances are, a bright future awaits you. It doesn't matter how troubled you might be, peace stands on your route. It doesn't matter how fearful you are, daring awaits you. Regardless of how demoralised you could be, self-confidence awaits you.

No matter how much you weep, fun is on the way. Regardless how furious you're, tranquility is coming to your heart and soul. Yes, you actually have a bright future in front of you!

Dr A A Agbormbai has been building his home based business since 2006 and possesses many accomplishments and experiences within this area. His articles bring his insights to you to assist you succeed online.

Until now, Dr Agbormbai was a Senior Lecturer of Information Systems and Information Technology at a private university college in London. He's a PhD in Aerospace Engineering from Imperial College London, specialising in Spacecraft Aerodynamics. He's also worked as a Research Fellow in Fluid Dynamics.

Dr Agbormbai also plays a part in nation building by analysing national problems through his blogs, at political sites online, and providing incisive practical solutions to these problems. He is the world's top problem solving guru, having solved problems in such interdisciplinary areas as science, technology, business, people, and national issues. These problems cover anything from academic to practical.

The Value Of PPC And Search Marketing To A Company

This article recently caught my eye. Many of us "experienced" Search Marketers take for granted that PPC is an effective method of marketing. It's important to realize that to those outside the industry, Search Marketing isn't always so obvious.

What have been your experiences with companies in other industries? Do you have customers that had no notion of what PPC is or could do for them? Let me know your experiences; just write it up below.

SEO Company's Value For Any PPC Ad Campaign

by Greg Pierce

All businessmen understand that dedication, hard work and a successful marketing plan are ingredients to be successful. This success includes an effective direct advertising, both online and offline. This is a form of targeted marketing which is also known as PPC or Pay Per Click advertising. Today, this form of advertising online has become one of the biggest source of advertisements online.

It's no secret that traditional advertising is quickly losing out to online marketing dollars. PPC advertising is a fast, effective way to get your product or service noticed on the Internet. Another bonus is the real-time results these ads can deliver. You might be thinking, I've created an ad before, so what's so difficult about PPC advertising?

Well, if you've ever embarked on pay per click ads on your own, you already know the challenges. From targeting the ideal keywords and managing your budget to working to keep your pay per click ads in line with your initial marketing goals, the entire Pay Per Click program can be quite extensive, not to mention time-consuming. One uneducated bid for your PPC ad can cost you sometimes hundreds more than your competitors.

Doing PPC campaign will require you to be knowledgeable about keyword relevance. You need to use keywords that can give you a higher ranking in search engines. You may use other applications online but they can be very complicated and not to mention not budget friendly. If you really want to safeguard your interest as an investor, then make sure your ads are placed logically, well written and effctive.

That's why it's a smart decision to let an SEO Company manage your Pay Per Click program. Many reputable SEO experts or an SEO company can take you through the pay per click management process and handle all of your pay per click advertising for you each week.

Not only can an SEO company manage your PPC ads, but it can also create a PPC strategy for your product or service that can equate to more conversions, which leads to more sales. Now, that's a sound marketing strategy!

Because PPC advertising requires a lot of time and dedication, you need to hire an (http://www.seoarbiter.com) affordable seo company that can devote itself to your campaign and actually make it work. There are many (http://www.seoarbiter.com) SEO companies in St Louis to do this so you need to make good in your choice of which people to hire.

Using Pay Per Click To Promote Your Ebay Business

Online businesses have been considered convenient and profitable by most people. One does not need to have an actual structure for a store since the transactions are conducted online. eBay, for example, allows you to sell your stuff via the worldwide web through postings and auctions.
If you are planning to start building a business with eBay, here are some tips which may be of help:

Draw up your business plan first. Although eBay is an online business, you still need to register your company with proper government authorities to make your online transactions legal. You need to decide your business structure, whether it is going to be a sole proprietor, partnership or corporation. You also need to issue official receipts and invoices so you have to register them to the tax authorities.

After officially registering your business, go to eBay.com and get your domain name. After getting the necessary business permits and tax licenses, you can now open a business checking account. Even though you won’t be using checks for your eBay business that often, you still need to separate personal from business account. Shop around for banks that are offering the lowest maintaining balance.

You also need to get insurance for the products you are going to sell on eBay. There will be storage and transportation requirement so you need to be assured that your products are covered in case of fire or gets lost in transit. Scout for an agency that offers the best non-life insurance package.

After going through all the paperwork for your business, you can now start posting your products online. Make sure that your product shots are hi-resolution photos showing the best features of your products. You don’t need to have the photos taken by a professional photographer. A simple digital camera will do, just make sure you’ve got good lighting when doing your product shots. If you know Adobe Photoshop, you can edit the pictures to enhance the image and make your products look better. Put a watermark of your business name for security.

Open a Paypal account for your online business transactions. eBay works best with Paypal and using this medium of payment will make your online payment transactions easier. However there are many scammers who exploit the use of Paypal for eBay transactions. As a beginner in the eBay business, you have to research more on the most common eBay scams. Make use of the tools to protect you from eBay scammers like the feedback rating, delivery confirmation and signature confirmation. Aside from these tools you also need to use your better judgment in transacting online with your customers.

Start building business with eBay as a part time activity. Learn the tricks of the trade, and make a target on how much you are going to earn for a certain period of time. If your projections are reached and you have come to a point of stability in your business, then you can decide to quit your current job and do eBay business full time. However, before making this crucial decision, you have to make a realistic assessment of your business and your situation before handing in your resignation and announcing that you will focus on your online business.

There is no denying the fact that eBay have produced several millionaires over the years, and most of them started with nothing but their dream of being financially stable and the determination in fulfilling that dream.