Pay Per Click Marketing

Spending Wisely - On Your Own Business

2011-02-10T00:20:00.000-08:00

Ok, so this isn't an entirely new or original post. But it's really good! I found this post on my favorite blog about making money online.

Let me know what you think about the post, and if you visit their blog, what you think about it. The topic of this particular post is of great interest to me: investing in your business.

And so, here is the original post:

100k Blueprint is all about making money online. We develop products, strategies, and aids to this end, and on this blog we talk about both specific opportunities to generate revenue, and ways to improve whatever business model(s) you choose to implement.

One area where people seem pretty polarized is in spending money on their business. There is the ‘spend-happy’ bunch, quick to buy the latest, greatest tool, gadget, etc. These people often spend more than they make, and at the least end up distracted from their main purpose – making money.

On the other hand, there is the ‘tightwad’ contingent – and I say that only partly in jest. These are the folks who would rather slog through something manually than pay a few bucks for software that might reduce the time by 75%. There’s a term for this: “Penny wise and pound foolish” – ok, so it’s a British term. How about “Penny wise and dollar foolish” instead.

But it goes beyond buying tools to automate manual processes – though this is something that almost always pays off, both in time & productivity. Investing wisely in your business can take many forms, depending on the particulars of your business.

Does your business revolve around your websites? If so, then you may want to re-think that lowest-cost shared hosting plan. Saving a few bucks a month can be offset the first time someone bails out on your site because it loaded too slowly, or was down altogether because some other yahoo on the same server ran some funky script that crashed.

I invest in 2 dedicated servers, located at two geographically diverse data centers. My cost is around $200/month. Now this may not be appropriate for many of you, but my entire income depends on my sites being up and responsive. You can find “VPS”, or Virtual Private Server offers for $20-$40/month that will allow you to host unlimited sites, have server-level access and control, and is far safer and more responsive.

That said, saving a few bucks with “Sam’s Discount Server’s” is a huge mistake. There is very little worse that can happen than having your sites go down – unless it’s losing them entirely. I pay a few buck more to lease my servers from a reputable provider.

On a more ‘personal’ level, are you still pecking away on the PC you cobbled together from the last two PC’s two years ago? Have you simply ‘gotten used to’ waiting for programs to load because you’re running with the minimum amount of RAM? How much productivity has been lost simply waiting for your PC to ‘catch up’ to what you’re doing?

If this is your full-time gig, or even a serious part-time endeavor, invest in a capable, fast machine, with at least a 21-inch monitor. You don’t need the latest, fastest “gamer” machine. You’d be amazed at what you can get in the way of a discounted computer with plenty of RAM, etc., for just $350-$500 bucks, often with a decent monitor.

Outsourcing is another area where it can pay huge dividends to invest wisely. For many of us when we first start out, our time is worth “less” than our money. But – hopefully – the time quickly approaches when our time is worth far more. Are you spending an inordinate amount of time writing articles, hunting for backlinks, etc.? If so, you should probably consider finding a few quality freelancers.

And since we’re talking about wise investments, if you haven’t signed up with one of those online backup services such as Mozy or Carbonite, just do it!

If you just don’t have money to spend, then take a percentage of your near-term profits and re-invest. If you simply don’t want to spend, then you probably need to re-think your philosophy and attitudes towards your business.

Investing in your business – wisely – is one of the best ways to improve your efficiency, productivity, and ultimately your profitability.

Top 10 Pay Per Click Mistakes

2010-09-25T19:47:00.001-07:00

The Terrible 10 Of Pay Per Click Advertising

by Josh Prizer

While it is easy to get started in pay per click advertising, it's even easier to make very costly mistakes. Building a pay per click campaign the correct way means paying attention to detail and continual oversight and management. I've compiled a list of 10 typical mistakes that are found in PPC advertising campaigns.

Big, Bulky and Broad Ad Groups for Your Keywords

It's important to target your ad to be as relevant as possible. Don't group all your keywords into one or two ad groups. Break them out. Keep them tight. This gives you more control over ad variables so that you can be as relevant as possible.

Ignoring Negative Keywords

Negative keywords reduce unwanted impressions, and more importantly, unwanted click throughs. However, with increasing priority given to "quality scores" and click through rates in the PPC engines, it's key to trim the fat from your keyword campaigns. If your company sells "widget management software" then be sure that you have keywords like "-serial" or "-free" assigned as negative keywords (unless, of course, you offer it for free in some manner). You can find good negative keywords in your log files or when you build your lists.

Not Doing Enough Testing

Split-testing your ads is critical. Even the smallest of changes can boost results. In addition to testing your ad copy's "call to action" or value statements, every ad has multiple variables to test. The titles, the two lines of copy, and display url all can be optimized. If you don't have time for hands-on testing, a good professional pay per click management company can run daily split testing for you. You'd be surprised how well this can pay off.

Not Precisely Tracking Results

It's not enough to know that you spend $6,000 dollars a month and get back $12,000 in profit. Your bottom-line numbers need to be precise. The PPC engines will give your click through rates, but you need to know your ROI or costs per action in detail. Tracking results can help you to spend only $5,000 a month to get you that same $12,000 in profit.

Not Tracking Results to the Keyword Level

Proper and exact analytics or using an experienced pay per click management company is essential to get the data you need. If you have keywords that are not performing and leaking your account on a daily basis, you are throwing money away. Getting results to the keyword level allows you to adjust bids for maximum effect. If you have one keyword with a $1.34 earnings per click and another at 37 cents, this is key information that allows you to maximize profits. Lower one bid if you are above your "EPC" and raise another to eek out more profits from that sweet-spot keyword. Don't waste money on a daily basis.

Too Generic of Keywords

Negative keywords may not be enough to keep you from trouble on too generic a keyword. While these generic keywords are often more highly searched and can even be among your best...they can also be riddled with bad traffic. Users who perform a search on a generic keyword may often be at a very early stage in the purchase process. Are you able to turn an effective profit on them? Once again, this is yet another reason why you need keyword-level traffic. It's especially vital on a generic keyword.

Ignoring the Many Long-Tail Keywords

This follows the above item on generic keywords. Building a list and individual ads for the long-tail keywords can be a major time-sucker. It can also be profitable if the task is performed correctly. Those earnings per click will likely vary widely from a generic keyword like "mp3 player," "sony mp3 player" and "sony 2GB S610 walkman video mp3 player." One consumer is doing research, the other knows what they want and is most likely looking to purchase.

Not Monitoring Search and Content Networks Separately

If you don't want to get burned by click fraud or poor traffic, you need to make sure your content network campaigns and your search network campaigns are separated and monitored. If you don't know what this means, chances are you are likely losing money. Ideally, you would have separate campaigns for each, along with precision analytics to know exactly what keyword from which source is converting for you in the content network.

Not Geo-Targeting a Local Business

If you draw most of your business from a local area, the big three PPC engines allow you to geo-target your keywords to that area. This will bring the local market to your doorstep on non-local keyword phrases. This can be hugely profitable.

Not Monitoring Your Campaigns With Frequency

Okay, so you don't do daily split testing even though you should. Maybe you don't continually monitor your earnings per click at the keyword level, even though you should. Still, a lot of PPC advertisers don't even frequently check into their accounts. Google, Yahoo and MSN are increasingly slapping keywords with the "Inactive for Search" status to get you to improve your quality. They may be slowly picking off your keywords -- and your profits -- one by one and you aren't even aware of it.

Making mistakes like the Terrible 10 of PPC Advertising are common, but correcting them can have a huge impact on your bottom line. If you can manage your pay per click ads at a high level or if you can hire them out to a professional pay per click management company...the results for your increased precision and effort will pay off.

Josh Prizer is a Senior Account Executive and (http://www.zerocompany.com/experts.htm) search engine marketing consultant for Zero Company Performance Marketing, one of the premier (http://www.zerocompany.com) pay per click companies worldwide. Visit their site to discover more about how to improve your pay per click ad campaigns and performance.

Articles and reviews Are The Quickest Method to Your Customers Credit Card

2010-09-09T21:52:00.000-07:00

A proven way of promoting your website and product or service can be achieved at no cost. As an added bonus, this “free” strategy can boost your sites and sales, doubling and even tripling your revenue.

Articles. One of the simplest methods to market your blog so that you can generate visitors and boost your revenue.

Exactly how does this give good results?

Write articles relevant to your blog and submit all of them to “free content” submission sites. Simple to do, requires short amount of time and can improve your website traffic, product sales and of course, your revenue.

Exactly how can article writing increase targeted traffic as well as income?

The article on the absolutely free articles website contains a hyperlink to your own web site. Visitors, reading your articles, might choose to click on the hyperlink and pay you a unexpected visit. Having them on the absolutely free content websites is also making these articles readily available to many website owners who might wish to post that article on their website.

When they do, your article will include a link returning to your blog. And anybody who reads the article on that site can still click the hyperlink to visit your site.

As the collection of your published articles get bigger, and a lot more of them continue to be appearing on numerous web-sites, the total amount of links to your website increases also. Major search engines like google are placing a lot of significance on incoming links to blogs so they can figure out the significance of a specific site.

The more incoming hyperlinks the blog possesses, the greater value search engines like google attaches to the site. This will then improve your website’s positioning within the search results.

If you web site is into advertising a service or product, the hyperlinks that the articles have attained will mean a lot more potential prospects for you. Even if website visitors simply browse through, you do not no when they will be in need of what you will be providing in the future.

There's also people who actually have certain products they need on their mind but are unable to come to a decision yet between the variety of options online. Odds are, they will stumble upon one of your respective articles, becomes interested because of the subject matter you had written, head to your internet site and became persuaded by way of your promotions. See exactly how simple that is?

Search engines don't simply index the internet sites, they also index submitted articles. They also index any article that's discussing your website’s subject. So once the person searches for that same subject, the list of results could have your blog or may even show the articles that you have authored.

And to think, virtually no work on your part was used to get these people to your web site. Only your posted articles and the various search engines.

It really is no surprise precisely why numerous website owners are all of a sudden reviving their old authoring styles along with taking time to publish a lot more articles about the website than doing another methods of marketing.

Getting the website known is easier when they have articles increasing their backlinks as well as traffic and making it accessible for targeted visitors exploring the net. Since many of us are now taking their purchasing needs on the internet, getting your website in the various search engines by way of your articles is one way of allowing them to know about you and your online business.

The good thing with articles is that you may write about things that individuals would like to know about. This can be achieved in the lightest mood but well-written manner, with a tiny not-so-obvious sales pitch added.

If one thinks about this, only a few minutes of your time is spent on penning a single article as well as submitting to free content website. In the shortest span of time also, those are distributed to more sites than you can think of. Before you realize what's happening, you are getting a lot more visitors than you recently got.

If you feel you might be squandering your time and energy composing these articles, go forward to the time frame when you will discover them published and wide-spread over the internet. As well as the sudden attention and interest that folks are giving your blog and your services or products.

Take a crack at penning a few articles and you will be assured of the abrupt upturn in web site traffic, link popularity as well as interest. Before long, you will be doubling and perhaps tripling your revenue.

Nothing beats getting benefits for some thing you got totally free.

Okay, this targeted traffic is 100 % free but you need to put some time into penning and uploading your articles into the article directories. I have found that aritcle spinning software along with article submission software is able to have you working smarter and not harder.

By getting these software resources that can automate a lot of the article marketing strategy is similar to finding gold. By utilizing these tools you'll be able to rewrite or spin the same article into many versions and the search engines will view each article as unique content. Next use you article submitter software to submit to numerous article directory sites. These website traffic generator tools will certainly generate a huge amount of visitors to your site with very little work from you.

The article marketing software automation tools that I use are the magic article rewritter and the magic article submitter. After the article rewritter software re-writes your article, you enter the article with all the code from the rewriting software to the aritcle submission software. This software will then upload unique versions of the article to every article directory.

Therefore if you want to put your marketing with articles traffic stategy on steriods, then use article marketing automation software.

Pay Per Click Marketing For Affiliate Marketers

2010-08-26T01:24:00.000-07:00

For Affiliate Marketers, pay-per-click can be on the list of most cost-effective techniques of targeted net advertising. According to Forbes magazine, Pay-per-click or PPC, accounts to 2 billion dollars a year and is expected to enhance to around 8 billion dollars by the year 2008.

Let us take a quick look at how Pay per click Search engines like google work.

These engines produce listings and rate them dependent on a bid volume the internet site owner is willing to pay out for every single click from that seek motor. Advertisers bid against every single other to receive higher ranking for a particular keyword or phrase.

The highest bidder for a specific keyword or phrase will then have the web site ranked as amount 1 inside the Pay per click Search engines like google followed by the second and third highest bidder, up for the last quantity that have placed a bid on identical keyword or phrase. Your ads then will appear prominently within the results pages dependent about the dollar sum bid you are going to agree to pay out per click.

How do you make income by making use of Pay-per-click into your internet advertising and marketing company?

Most internet marketer applications only spend when a sale is made or a lead delivered after a visitor has clickthrough your web page. Your earnings won't generally be the identical as they will probably be dependent for the internet web site content and also the visitors marketplace.

The reason why you really should incorporate Pay per click into your internet marketer advertising system is that earnings are simpler to make than in any other type of internet system not making use of Pay per click. This way, you is going to be producing profit dependent from the clickthroughs that your visitor will make within the advertiser’s web site. Unlike some applications, you aren't paid per sale or action.

Pay-per-click might be incredibly resourceful of your web site. With Pay per click Engines like google incorporated into your internet marketer system, you will probably be in a position to profit from the visitor’s who usually are not interested in your merchandise or providers. Identical ones who leave your internet site and never comes back.

You'll not merely get commissions not merely from those who are just searching the net and finding the goods and providers that they wanted but you is going to be in a position to build your site’s recognition as a valuable resource. The visitors who have discovered what they required from you internet site are likely to arrive back and review what you happen to be offering far more closely. Then they'll eventually arrive back to seek the net for other merchandise.

This sort of internet plan can also be an uncomplicated way for you to generate some much more additional revenues. For instance, when a visitor on your internet site does a lookup from the Pay per click Research Motor and clicks within the advertiser bided listings, the advertisers’ account will then be deducted due to the fact of that click. With this, you will likely be compensated 30% to 80% from the advertisers’ bid quantity.

Pay-per-click is not merely a source of generating simple profits; it can also aid you promote your own internet site. Most from the applications enable the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is among the far more useful techniques to exchange your raw visitors for targeted surfers who has much more tendencies to buy your merchandise and solutions.

What will happen should you whenever you integrate Pay-per-click into your internet marketer system?

Pay per click typically have ready-to-use internet resources that will be quickly integrated into your site. Probably the most popular resources are seek boxes, banners, text links and some 404-error pages. Most search engines like yahoo utilize custom solutions and can offer you with a white-label affiliate marketer plan. This enables you, making use of only a few lines of code, to integrate remotely-hosted co-branded look for motor into your site.

The key advantages? Not simply far more funds generated but also some additional income for the side. Plus a lifetime commissions once you've referred some webmaster friends towards motor.

Believe about it. Where can you get all these added benefits whilst already generating some income for the web site? Knowing some with the additional helpful resources it is possible to use for the internet marketer plan is just not a waste of time. They're rather a means of earning within an earning.

Very best know a lot more about how you'll be able to use Pay per click engines like google into your internet marketer software than miss out on a excellent opportunity to earn much more profits.

Alternatives To Pay Per Click Business

2010-08-19T14:13:00.001-07:00

Cyberspace Firms - The Tips to Your Personal Profitable Internet Business

This article introduces the concept of a 24-hour online enterprise, which explains how to begin a thriving web business within 24 hours. It shows each of the traps that online business entrepreneurs fall into and tips on how to escape them. And then it takes you through the narrow critical road to good results.

Do you think you're battling to make consistent cash on the net...or struggling to generate any money at all?

In case you are brand new and you have not made a serious attempt yet, is your brain aching from endeavoring to understand all the things the so-called experts say you should appreciate?

In either case, is your purse sore from ordering a bunch of products that haven’t reaped rewards and you are about to drown from mass confusion?

Many people are so exasperated or cynical about operating a world-wide-web commercial-enterprise that they either give up or get bitter. It makes sense - all they've ever seen is confusion and failure!

So what's in the way?

Every person's in any case a bit different, nevertheless it amounts to only two easy-to-understand items:

• You are not aware of a step-by-step plan that will pay off.

• You don't understand how to implement the little, lucrative things that place steady cash in your pocket.

That's all. That is not magic. It's about having a basic programme that works.

Without having that, you've got practically nothing. All the luxury tools, all the tutorials and e-books, all of the hard work ...without a strategy that reliably pays off, you’ve misused your time and money.

If you have made an effort and failed, it's because you did not have a very good plan such as that, or else you couldn't perform it (might be because it was too complicated).

Should you be new and you start on the incorrect direction, you possibly can amble around in the months ahead for a long time, get distressed, and quit before you cash in.

The only way should be to filter out the noise, choose a quick system that actually works and pound on it until you accomplish results. What's great for you is you could uncover an alternative way that will assist you to skip almost all of the effort needed to comprehend what works.

You absolutely need one plan that works so you can forget the others.

There's lots of ways to make money online. Yet, none of them makes a difference until you have made money using one particular way. Until then, anything else works as a distraction that murders your prospects.

The true secret is discovering that one way. Until you discover it, you will end up flailing around trying to discover it, growing increasingly discouraged by the day.

And yet another thing... the business model you employ , without a doubt, is important.

You're looking for a small-business model that enables you to start up speedily, without having to build your own service or product, and pays off soon to aid you to build on your net income to take your internet business to the next stage.

Offering your own personal merchandise isn't bad. But starting there will immediately get you caught on product construction, which in truth keeps you from earning cash.

The smart move should be to earn money first, then devote some of it to produce your own solutions and products and grow your income far more.

What this signifies is ramping up an income stream in ways that can put money in the bank.

The sad news is usually that a lot of people who ever endeavor to setup a world-wide-web business-enterprise do precisely this: they work, they wait, and almost nothing takes place.

What you want is:

• A painless approach that's undemanding to undertake (that takes about 2-3 hours to set every piece up)

• Low cost, and in many instances totally free (you desire just about $25-50 highest for everything you need to order, like a domain and hosting)

• A methodology that pays off super quick (yes, you want and you likely will see profit in a day)

This article has introduced the concept of a 24-hour online enterprise, which shows you steps to start a flourishing Internet business within a day. It illustrates every one of the traps that online business beginners get into and some ways to escape them. And then it takes you through the narrow critical pathway to achievement.
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Sad to say, due to restrictions on space, we can't possibly handle the complete particulars of the procedure introduced here. But for anyone who is interested you can read more about this method, which is highly recommended to all online business entrepreneurs and re-starters, by following this 24-Hour Online Enterprise link.

PLEASE, ALSO GO AND VISIT THESE TOPICAL BUSINESS-AT-HOME REVIEWS.

You can also learn about opening, restarting, mending, operating, or optimising your online business enterprise by visiting this Online Business opportunities site.

You do have a bright future in front of you. Yes, a bright future is waiting for you!

No matter how helpless your circumstances are, a bright future awaits you. It doesn't matter how troubled you might be, peace stands on your route. It doesn't matter how fearful you are, daring awaits you. Regardless of how demoralised you could be, self-confidence awaits you.

No matter how much you weep, fun is on the way. Regardless how furious you're, tranquility is coming to your heart and soul. Yes, you actually have a bright future in front of you!

Dr A A Agbormbai has been building his home based business since 2006 and possesses many accomplishments and experiences within this area. His articles bring his insights to you to assist you succeed online.

Until now, Dr Agbormbai was a Senior Lecturer of Information Systems and Information Technology at a private university college in London. He's a PhD in Aerospace Engineering from Imperial College London, specialising in Spacecraft Aerodynamics. He's also worked as a Research Fellow in Fluid Dynamics.

Dr Agbormbai also plays a part in nation building by analysing national problems through his blogs, at political sites online, and providing incisive practical solutions to these problems. He is the world's top problem solving guru, having solved problems in such interdisciplinary areas as science, technology, business, people, and national issues. These problems cover anything from academic to practical.

The Value Of PPC And Search Marketing To A Company

2010-08-14T12:48:00.000-07:00

This article recently caught my eye. Many of us "experienced" Search Marketers take for granted that PPC is an effective method of marketing. It's important to realize that to those outside the industry, Search Marketing isn't always so obvious.

What have been your experiences with companies in other industries? Do you have customers that had no notion of what PPC is or could do for them? Let me know your experiences; just write it up below.

SEO Company's Value For Any PPC Ad Campaign

by Greg Pierce

All businessmen understand that dedication, hard work and a successful marketing plan are ingredients to be successful. This success includes an effective direct advertising, both online and offline. This is a form of targeted marketing which is also known as PPC or Pay Per Click advertising. Today, this form of advertising online has become one of the biggest source of advertisements online.

It's no secret that traditional advertising is quickly losing out to online marketing dollars. PPC advertising is a fast, effective way to get your product or service noticed on the Internet. Another bonus is the real-time results these ads can deliver. You might be thinking, I've created an ad before, so what's so difficult about PPC advertising?

Well, if you've ever embarked on pay per click ads on your own, you already know the challenges. From targeting the ideal keywords and managing your budget to working to keep your pay per click ads in line with your initial marketing goals, the entire Pay Per Click program can be quite extensive, not to mention time-consuming. One uneducated bid for your PPC ad can cost you sometimes hundreds more than your competitors.

Doing PPC campaign will require you to be knowledgeable about keyword relevance. You need to use keywords that can give you a higher ranking in search engines. You may use other applications online but they can be very complicated and not to mention not budget friendly. If you really want to safeguard your interest as an investor, then make sure your ads are placed logically, well written and effctive.

That's why it's a smart decision to let an SEO Company manage your Pay Per Click program. Many reputable SEO experts or an SEO company can take you through the pay per click management process and handle all of your pay per click advertising for you each week.

Not only can an SEO company manage your PPC ads, but it can also create a PPC strategy for your product or service that can equate to more conversions, which leads to more sales. Now, that's a sound marketing strategy!

Because PPC advertising requires a lot of time and dedication, you need to hire an (http://www.seoarbiter.com) affordable seo company that can devote itself to your campaign and actually make it work. There are many (http://www.seoarbiter.com) SEO companies in St Louis to do this so you need to make good in your choice of which people to hire.

Using Pay Per Click To Promote Your Ebay Business

2010-07-20T03:02:00.000-07:00

Online businesses have been considered convenient and profitable by most people. One does not need to have an actual structure for a store since the transactions are conducted online. eBay, for example, allows you to sell your stuff via the worldwide web through postings and auctions.
If you are planning to start building a business with eBay, here are some tips which may be of help:

Draw up your business plan first. Although eBay is an online business, you still need to register your company with proper government authorities to make your online transactions legal. You need to decide your business structure, whether it is going to be a sole proprietor, partnership or corporation. You also need to issue official receipts and invoices so you have to register them to the tax authorities.

After officially registering your business, go to eBay.com and get your domain name. After getting the necessary business permits and tax licenses, you can now open a business checking account. Even though you won’t be using checks for your eBay business that often, you still need to separate personal from business account. Shop around for banks that are offering the lowest maintaining balance.

You also need to get insurance for the products you are going to sell on eBay. There will be storage and transportation requirement so you need to be assured that your products are covered in case of fire or gets lost in transit. Scout for an agency that offers the best non-life insurance package.

After going through all the paperwork for your business, you can now start posting your products online. Make sure that your product shots are hi-resolution photos showing the best features of your products. You don’t need to have the photos taken by a professional photographer. A simple digital camera will do, just make sure you’ve got good lighting when doing your product shots. If you know Adobe Photoshop, you can edit the pictures to enhance the image and make your products look better. Put a watermark of your business name for security.

Open a Paypal account for your online business transactions. eBay works best with Paypal and using this medium of payment will make your online payment transactions easier. However there are many scammers who exploit the use of Paypal for eBay transactions. As a beginner in the eBay business, you have to research more on the most common eBay scams. Make use of the tools to protect you from eBay scammers like the feedback rating, delivery confirmation and signature confirmation. Aside from these tools you also need to use your better judgment in transacting online with your customers.

Start building business with eBay as a part time activity. Learn the tricks of the trade, and make a target on how much you are going to earn for a certain period of time. If your projections are reached and you have come to a point of stability in your business, then you can decide to quit your current job and do eBay business full time. However, before making this crucial decision, you have to make a realistic assessment of your business and your situation before handing in your resignation and announcing that you will focus on your online business.

There is no denying the fact that eBay have produced several millionaires over the years, and most of them started with nothing but their dream of being financially stable and the determination in fulfilling that dream.

SEO In A PPC Marketing Blog?

2010-06-10T11:39:00.000-07:00

Yes, I'm aware that this is Pay Per Click Marketing. And that SEO is more-or-less the whole other side of the equation. But from what I've seen, more and more PPC players are augmenting their paid search efforts with organic search traffic.

And that's not even mentioning the all-important landing page! Anyway, read this article about beginning optimization. You may find it more worthwhile than you think.

I'd love to hear from you regarding whether as a PPC person you find this subject at all interesting or relevant to what you're doing. Leave your comments below.

SEO For Beginners.

by Aya Wilkinson

Where to start with SEO? If you are new site or a long established site the process of SEO is very similar, it is just the speed at which you do things should vary. Everybody knows that when it comes to SEO Google is king, and with Google if you are not on the first page then you may as well not exist. Over 90% of all internet users do not get past the first page. Saying that, even lower positions on the first page get remarkably less traffic than the top positions. Is it possible to get your site to the top of Google?

Well the short answer is Yes, but firstly it is important to choose which keywords to get at the top for. It is easy to get at the top for many long tail keywords and ones that get hardly any traffic. What you need in you SEO is to aim at keywords which get the most traffic. Impossible you might think; I am a relatively new company, I will never make it to the top of Google for the most popular keywords in my industry. Well despite what most SEO companies tell you it is possible to get to the top of Google for any keyword you want, in just a few months.

Where do you start? Well the most important factor in SEO is what site you have linking to you. This makes up for probably 90% of a sites ranking. It is possible to trace what sites link to your competitors by using a simple tool that will show you all the links; everything is traceable on the internet! Since link building is not new idea, sites have been doing it for years, some site for popular key phrases might have over 100,000 links. A bit daughting you might think, but you can still challenge them.

The beauty of the online world is that it is anybody's game. With SEO done right small companies can be right up there with the big ones and have equal chance of receiving a visitor. How do you start to build links to your site? There are many different ways to do this. It is best to use a range of tactics encase one type of link variety is starts to be discounted from Google; it also makes your link building campaign look more natural in the eyes of Google.

The main methods of link building include article writing, blog commenting, forum posting, blog creation, link exchanges and social media. Don't worry if these sound like jargon to you as each can be researched individually, or even easier, you can get somebody to do it for you. What ever you do, don't sit back and wait for people to link to you. This is not going to happen unless you are a high ranking informative site in your industry. Even starting to create a useful blog for people to link to is a slow and tedious way to generate links. If you create a blog, link that to your site and there you are you have a back link!

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Advertising Merchandise For Making Your Business In Demand

2010-05-24T04:27:00.001-07:00

While we talk a lot about Pay Per Click marketing, we don't often talk about the reasons. For the most part, it's pretty obvious, however that may be taking some things for granted.

I recently came across this article that may help spark some interest in advertising your business online if you aren't already.

Of course it's reprinted with permission. I'd love your feedback regarding what you are targeting with PPC, whether you've thought in terms of simply advertising your business, etc.

Advertising Merchandise For Making Your Business In Demand

by Sarah Kendra Callister

People who have done some fund-raising happenings in the past know how difficult it is to get individuals and entities to donate money for a worthy cause. In recent years, more organizations have realized the potential of capitalizing on promotional merchandise in their campaigns.

Clients were more attracted to carrying another brand that supports a charity; this is according to a survey a few years ago. Indeed, there's nothing compared to the feeling of purchasing and knowing the stuff your purchased contributes to a fund that helps a cause or a special group in need.

Integrating branding products in your fund-raising won't make your project an instant hit, but taking these guidelines into consideration will help your campaign:

Offer unique advertising items. Consumers are more likely to purchase if they know your product cannot be comfortably purchased somewhere else. You might want to consider offering special-edition or numbered advertising personalized merchandise.

Lay out your goal. How much money needs to be raised? How much time do you need to meet your goal? Aside from the sale of marketing custom imprinted merchandise, what else can you do to augment your funds? Your ambition must be reasonable and manageable.

Do the math. Calculate how much your group will profit from the sale of these advertising custom promotional merchandise and note whether it will suit your goal.

Educate. Explain to your clientele in simple, concise terms how buying your advertising custom personalized merchandise helps your campaign. This knowledge will spread on to others, so you want to make sure those who hear about it will understand and assuredly support your cause.

Thank your clients. If you're organizing a donations-only affair, take the time to send out little advertising merchandise to say thank-you and show acknowledgment to individuals and entities that supported your cause.

Sarah Kendra Callister is a logo promotional items consultant on (http://www.printedbracelets.com/) promotional printed bracelets & (http://www.printedpad.com/) promotional printed padfolios. Look for topics by Sarah Kendra Callister on how you can market your products.

Boosting Your Paid Traffic With Free Article Marketing Traffic

2010-05-01T02:32:00.000-07:00

Increasingly, I see PPC guys using Pay Per Click to validate a new niche or optimize a sales page, optimize conversions, and then move onto free organic search and article marketing to boost traffic without boosting costs.

Article marketing can be extremely powerful, and can even generate traffic that PPC misses altogether. That is, people who generally just wouldn't click on an ad, regardless of what it says or what it's for.

As such, I wanted to pass along this article that I found to be a very good adjunct to your article marketing efforts. I hope you enjoy it. Oh, and yes, it's reprinted with permission!

A Few Ideas To Help You Execute Effective Article Marketing

by Chris Adams

Nowadays, a lot of people put a high importance on information and facts, and any type of service that offers helpful knowledge will get a wide readership. Article marketing is an extremely useful tool in pretty much any type of industry, and there are several tips which can help you realize favorable outcomes in your selected field.

It's vital for your content to be informative; an article that provides audiences information pertaining to matters that they're not knowledgeable about would have way more buyers than a standard content piece which simply reuses common knowledge. However, you must also remember that successful article marketing also involves more than writing helpful articles. You must make sure your articles are succinct so viewers will be able to locate what they are searching for promptly. Write your content pieces so that they're readable and understandable, and always convey your sales message clearly.

Also, it is crucial that you give the viewers a great reason to read your write-up rather than somebody else's. This signifies that your title should be smart as well as intellectually stimulating, plus it must capture the buyers' attention so they're motivated to peruse the entire write-up. One other way to have your content piece get noticed would be to compose a nice and also dynamic opening paragraph.

Plenty of individuals ordinarily post their content in sites that are devoted to publishing content pieces. Even though this is a good strategy for each and every content writer, it's also important for them to publish their articles on their own websites since it's a good method of getting your target audience.

Among the primary purposes of writing articles is to publicize a service or product. However, when you make an article, you should be sure that you stay away from publicizing specific products or services because it will put off your readership. You ought to make the content more useful rather than using it to carry out a sales pitch. Article promotion will end up being more advantageous when you tell your buyers about what exactly you will be able to accomplish for them rather than immediately selling them a service or product. In the end, the reader must always have choices.

When you have a product or service to publicize, it would be advisable to make a teaser write-up consisting of just a couple of sentences. Then you can put in a section with a link that brings the client to your website, wherein they'll check out your product or service and probably also read more about it. It's also a good idea to make an electronic book out of your very best posts; you could then distribute the electronic book via e-mail or request your viewers to download it. These strategies will let you reach a broader readership.

To ensure success with article promotion, you should strive to make as much articles as possible. Customers often wish to have many different options; through providing them a large number of posts, they get to pick out the type of content they would like to read through. One content piece with more than 1 heading will offer you a great way of getting different types of individuals to start reading your post. Article spinning would also enable you to attract more prospective buyers.

Finally, be sure that you constantly revise your articles because this would help put your article on top of the search engines' rankings and also have a greater chance of being perused. Furthermore, make sure to ask your good friends and family members to look over as well as test each of your posts before you publish these in cyberspace; they could notice the glitches that you've overlooked, as well as come up with recommendations that could make your article more effective.

Article Marketing Search engines like google survive on content and backlinks. Without both web site is dead! Understand how you can promote your website and increase your rankings in the search engines by getting your FREE Marketing Report at UniqueArticleWizard.com. (http://www.purearticlemarketing.org) Article Marketing Article

A Terrific PPC Success Checklist!

2010-04-13T22:01:00.000-07:00

It's easy to 'lose your shirt' with Pay-Per-Click, however most who do, lose it rather quickly and bail out. Much more insidious is having marginal success, when it could be turned into substantial success.

A lot of it hinges on optimizing campaigns, keywords, adgroups, etc. Unfortunately, there is a lot to consider and keep track of. Too much.

A while back, I came across a terrific "checklist" from PPC wizard Ben Hart. He put together a list of things to remember and consider. This can take your drab or lackluster Adwords campaigns and turn them into real winners.

Do yourself a favor and print this out, and keep it close by when you create new campaigns, and while looking over and optimizing what you already have!

__ Turn off most of Google’s default settings.

__ Start by having your ads show only on Google. Turn off Content Network and Search Network to start.

__ Start with Exact Match for keyword searches. Turn off Broad Match and Phrase Match to start.

__ Make sure your geographic and language settings are correctly set.

__ Pick keywords and phrases your likely buyers are typing into search engines. Put yourself in their place. What is are they looking for?

__ Start by bidding low – perhaps 10 cents a click. If traffic is too light, ramp up slowly – a nickel at a time.

__ Don’t worry about being ranked #1 on the first page for your keyword. That might require you overpaying for clicks. For competitive keyword categories, a rank around #5 has delivered the best ROI for me.

__ For super-competitive keyword categories, I don’t mind if my ad is on page two of the Google list. Searches who get to page two and deeper tend to be more qualified as leads.

__ Do not take clickers on your ad to the home page of your website. Take them to a landing page specifically designed for your ad. Your landing page should be a continuation of you ad.

__ Include your main keywords in the headline of both your ad and landing page.

__ Determine the primary goal of your ad and landing page. What is your “Most Wanted Response”? Is it to make a sale or collect a lead?

__ Do everything in your creative power to capture the names and email addresses of visitors to your site by offering something of value free ( such as an eBook or “white paper” on the subject of their keyword search).

__ Build rapport and cultivate relationships by continuing to send your opt-in subscribers a valuable ezine that’s on the subject of their keyword search that brought them to your site in the first place.

__ Are you ready to do business when your ad campaign is on? Do you have a merchant account, a shopping cart, a way to take payments?

__ Does the headline of your ad stress the main benefit to the read of clicking on your ad?

__ Don’t make your ads about you. Make your ads about what your prospective customer is looking for.

__ Don’t use technical jargon in your ads. What the heck is a “gigabyte”? Instead, follow the lead of Apple’s great ad for its iPod: “1,000 Songs In Your Pocket.” What’s the main benefit to your reader of what you are offering?

__ Don’t try to buy your way to the top of Google’s search engine for an off-the-mark ad that’s getting few clicks. Write a great ad, that gets lots of clicks – targeted clicks from people who are looking for what you are selling.

__ Specific problems require equally specific solutions. Offer specific solutions in your ad copy and on your landing pages. “Improve Your Golf Score” is not nearly as strong as “Cure Your Slice in Five Swings.”

__ Understand who your customer is and what she’s looking for. Then provide it.

__ Every search and every click represents someone with a need. Can you fill that need?

__ Have more than one product to offer that’s on the subject of the keyword searches that brought visitors to your site. Have a steady stream of follow-up products and upgrade products. It’s tough to build a business on just one product.

__ Make an extensive list of keywords and phrases that you believe your customers are typing into search engines to find the main product or service you are selling.

__ Put all your keywords and keyword combinations on a Excel spreadsheet so that you can move them around easily and group families of keywords and phrases together.

__ Take families of underperforming keywords and create separate ads and landing pages specifically tailored for those families of keywords. This can result in you having many ads and landing pages, each with its small family of keywords.

__ If your landing page is intended for “lead generation”, is the free ebook, “white paper” or other free gift you are offering of high enough value to your visitor that she will want to fill out your sign-up form to get it.

__ Is your free offer that’s designed to get leads to fill out your form exactly in line with the AdWords ad that brought them to your site? (It must not be off the mark, even a little).

__ Have an email marketing system (such as Aweber.com or iContact.com) set up before you launch your AdWords campaign so that you can capture leads and follow-up with email.

__ Use powerful keyword research tools to help you brainstorm your keywords, such as Wordtracker.com, KeywordDiscovery.com and GoodKeywords.com

__ Don’t forget to include Negative Keywords – words that disqualify your ad from being shown where certain words are typed into an engine. A good negative keyword might be “free” if you don’t want clickers who are looking just for “free” stuff.

__ Always split-test two ads at a time. “Test” is the most important principle in marketing.

__ Use Google Conversion Tracker to track conversions on your landing page.

__ Use Google Analytics to track visitor behavior on your site.

__ Test landing pages to see which ones are doing the best job of converting visitors into leads and then into buyers.

__Offer one and only one thing with your pay-per-click ad. If you sell more than one product, create different ads, one for each product . . . with each ad leading to a “landing page” also deigned to sell that one product.

__ If your ad is working well, turn on Search Network and see how that goes.

__ If your ad works on Search Network, test Content Network.

__ Start by setting bids low for Content Network. You can set separate bids of Content Network and Search Network.

__ Use the PPSeer.com tracking tool to see how individual sites on the Content Network are performing for you.

__ Tell Google not to run ads on sites that are delivering a lot of clicks, but few sales.

__ If your ads are running on the Ad Sense Content Network, understand how to use Demographic and Site Targeting.

__ Don’t use Google Budget Optimizer (unless you want Google managing your finances and making your marketing decisions).

__ If you are a local business, set up three kinds of ads – one configured for local business, one configured nationally but that uses names of local area towns and cities with keywords describing your service, and one in Google’s Local Business Center so that your local business appears with an enhanced interactive listing on Google Maps.

__ Don’t ignore the pay-per-click ad programs other search engines and many directories offer. offer. Yahoo Search Marketing is the #2 PPC program – and well worth using.

__ Use Google AdWords to conduct super cheap, quick and accurate market research for all your advertising and marketing campaigns (whether offline or online).

One Opinion About Clickbank

2009-10-24T13:46:00.000-07:00

One Pay Per Click marketer's opinion about Clickbank:

If you were to search affiliate marketing on google you are sure to come across the name clickbank more than once. Maybe when it first started it was a good idea and I'm sure there are a few making a tidy profit from it, but if you ask me it should be banned.

You can not search google anymore without page after page of affiliates trying to sell you some sort of money making venture or a system to whiten your teeth. Clickbank is the source of a lot of annoying ads floating around the web now, and most of them are full of lies.

If you are one of the people that believe the sales stories, you no the sort of thing, "I looked for years before I found this system, but as soon as I did, I was rich." then I'm telling you now, it is all lies, any ebook that was ever published on the subject will tell you to write whatever will sell the product, taking away any real advertisers credibility to sell good products of their own.

Clickbank has made the market so difficult for any new Internet marketer to even get their foot in the door, as they have filled up the net with rubbish, giving any potential costumer for a real marketer the sense they have seen it all before and a feeling of doubt before they have even started to read the page.

All I am saying is there should be some sort of quality control or a limit on how many products a marketer can promote, this would at least give any legitimate marketer a chance to start.

All that said, there are probably more Internet marketers using Clickbank for their PPC efforts than anything else.

The chief benefits of clickbank is the huge number of products, and the speed & ease that affiliates get paid.

Clickbank may not be the best affiliate marketing network, but it's one of the largest and proven over time.

Affiliate Marketing Home-Based Business

2009-10-02T20:43:00.000-07:00

By Melanie Ullman
Affiliate marketing, which is a frequent focus for home-based businesses is a pretty broad term that encompasses managing traffic on the internet to maximize exposure of your company or product and therefore improving sales of the same. Affiliates would be those who advertise on your website and thereby bring in traffic by those who are interested in the affiliate, the advertiser, since they are not yet familiar with you and your product.

Affiliates can also be based on HITS, the number of people who come to your website because of the advertising, feeds or links from other companies. In this case, the affiliate might get paid based on the number of hits to your website or increased number of hits from the time of affiliate participation. There are firms that specialize in setting up web pages and other internet advertising to maximize the amount of traffic to your website.

Like all advertising, increasing exposure is far different from getting sales. Translating the increased traffic into sales would probably require additional sales techniques. Unlike traditional advertising which might measure success of advertising by the end result in increase in sales, affiliate marketing often gauges "success" based on traffic, or number of hits which actually does not necessarily translate into changes in sales.

There are risks with affiliate marketing as well, as people become more expert in linking their websites to others. The risks might include that people are merely skipping through your website and are actually going directly to the affiliate. One way of keeping your niche and therefore keeping your business would be to clearly differentiate yourself from the affiliate. This will take a bit of practice as you don't want a COMPETITOR on your website but you want complementary businesses.

As in all advertising, you also want to make sure that your affiliate is legitimate. In the event of controversy regarding your affiliate, you need to leave yourself a contractual "out" in that you can drop the advertiser for such cause. Further, investigations into an affiliate might bring you into a controversy that is inconvenient. We see this with search engines and listing services that make their money such as Craigslist.

Your common interests with affiliates must be clearly distinguished from your involvement with your affiliate. Marketing affiliates also might overload your website. You don't want so many HITS that your website becomes another search engine rather than a means of selling yourself and your product. There are affiliate marketing firms that often specialize in setting up websites. The importance of feeds from other areas on the internet are also stressed.

Often, the advertisements are accepted by beginning companies for free and therefore benefit the affiliate through no cost publicity for themselves that also provides you with publicity by having this better-known company as part of your marketing strategy. In cases of big search engines, companies PAY to advertise, realizing the value of the company.

Using Google Webmaster Tools To Best Use

2009-09-19T21:59:00.000-07:00

Written by Melanie Ullman

It's been a while since I updated this blog, but I'll try and get back to a regular routine.

When you're trying to rank your landing page, whether it's for PPC or simply to get organic search traffic to an offer page, backlinking is the key. In short, the more back links you get, the higher you will go in the SERPs. Now of course this is a relative thing. Trying to rank against strong "authority sites" that have high Pagerank and thousands of backlinks can be an exercise in futility. But generally speaking, the more links, the better your site will do.

But all back links aren't created equally. Links from strong sites, those with a high Page rank, are worth more to your site than those with lower rank. It's actually the passing of this "link juice" that gives your target site it's boost. This means you want higher value links.

Just as important however, perhaps even more pertinently is whether or not Google sees and counts your links. Though they may index nearly every page, not every link they come across counts towards your SERP ranking.

How do you know which is which? That's where Google's Webmaster Tools comes into play. Webmaster Tools was designed to show the webmaster where their links are coming from. As such, you can see which of the backlinks you are taking the time to get are being seen AND counted by Google. If it isn't in Webmaster Tools, it isn't doing your site any good, at least as far as boosting your ranking is concerned.

Another great use for Google's Webmaster Tools is for you to see which links you might be able to take more advantage of. When you see that your links are sticking for instance from your blogs, Squidoo lenses, other sites, etc., you immediately know they are more valuable links.

So why not go back and re-visit those web sites? You might just be able to post more links, or put in links to your other sites. I spend a lot of time in Webmaster Tools. I look to see where my backlinking efforts are paying off, focus further efforts where they count, and reduce the time I put into those that aren't paying me dividends.

Plus I comb through the results always looking for new and better sites to go back to with more links.

It's also worth noting that Webmaster Tools will show you the specific pages where you are linking to. You should make sure to vary your links, vary your anchor text, and don't just link to your home page, but your inner pages as well.

Make Google Webmaster Tools a routine part of your own "site intelligence". You'll find you can spend your time in a more valuable manner, and that you avoid going through the process of building, checking, waiting, checking some more, all for something that won't help you in the long fun anyway.

If you've found some interesting or little-known, little-used tricks that you want to share, make sure you come back here and post them in the comments section. I'll be very appreciative, as will the readers! Plus, you'll get a lot of good Karma points!

Keyword "Profitability"

2008-11-30T21:48:00.000-08:00

Anyone doing PPC for more than a day knows that keyword research is one of the fundamentals of the game. Focusing on the “wrong” keywords will cost you money, lower your CTR (Click-Through Rate), and bring down the Quality Score of your whole campaign.

Knowing which keywords are profitable and which aren't mean the difference between making money, and losing money, plain and simple.

A new post on Improve Your Internet Marketing talks about an easy way to 'test' the viability of your keywords - before spending your money on 'bad' clicks!

According to the post, one of the ‘tried & true’ methods for testing keyword profitability is to ’spy’ on PPC ads. The rational is that anyone advertising on a given keyword consistently is probably making money. After all, no one is going to pay indefinitely for PPC ads on a keyword that isn’t making them money, right?

While this technique is quite effective, it is extremely time-consuming. In order for your data to be meaningful, you have to track ads over time, usually at least 2 weeks to a month.

This technique uses Spyfu (http://www.spyfu.com) to 'leapfrog' the time you would have to wait using traditional ad-spying programs.

I've used this method myself, and I can tell you it not only saves time, but it works! But don't take my word for it... :)

SpeedPPC - Astounding PPC Results, and EXCLUSIVE DISCOUNT!

2008-10-31T22:05:00.000-07:00

I know I've mentioned this many times, but if you're serious about Pay Per Click, you simply MUST consider SpeedPPC - and with an EXCLUSIVE $100 DISCOUNT!

In it's newest version, SpeedPPC Version 3, you can now apply it's magic across more search engines, automate ad building, integrate vendor datafeeds, and so much more.

It’s actually a suite of tools, all based on ultra-smart methodologies.

Relevancy and Quality Score are the keys to SpeedPPC - they are vital for your campaigns’ success. That means tight-knit relationships between your keywords, ads and landing pages.

The application is simple to use. Simple to get results. If there was one piece of software that reduced the most amount of work and still created the best returns, SpeedPPC is it.

If you are doing Pay Per Click, your cost, return, and ultimate success is dependent on creating ads triggered by the right keywords, and paying the least possible CPC for those keywords. The primary factor determining what you will pay for clicks is your Quality Score. For PPC ads, your Quality Score is determined by the relevancy and relationship between your keyword, ad, domain, and landing page. SpeedPPC is the first and only system that creates a perfectly optimized coupling between all these elements, giving you the lowest possible CPC.

Article Marketing and Bum Marketing

2008-10-18T02:58:00.000-07:00

Article marketing has become one of the most talked about strategies for Internet marketing lately. As one of the chief components in the bum marketing, and its newfound popularity is due to two significant characteristics: it's free, and it works.

Article marketing provides Internet marketers with two important benefits. First, it creates wider exposure for the author and their website. Secondly, it provides valuable inbound links or IBL's.

Just like the other bum marketing strategies, article marketing is all about numbers. It's effectiveness relies on consistent and ongoing effort. A single article has limited benefit, however daily submissions have an overall benefit greater than the sum of its parts.

Maximizing your article submission strategy means targeting a single keyword or phrase, one per article. It's equally important to optimize each article, similar to each page in a website. In fact, each article acts as a one-page mini site.

You optimize an article for the search engines the same way you would for a web page. Put your keyword or phrase in the article title, as the beginning of the first paragraph, the beginning of the last paragraph, and for the anchor text in your link or resource box.

By following a few simple steps, you will gain maximum return for your effort. As part of a multipronged approach, article marketing becomes an extremely effective and inexpensive technique in your arsenal.

How to create a better sales page!

2008-09-23T21:30:00.000-07:00

In internet marketing and affiliate marketing, creating a good sales page can be difficult, tedious, even costly, and we’re usually all too eager to get it uploaded and working. But certainly we understand it’s importance. So you have your graphics done professionally, and eventually you’re happy with your sales copy.

If you’re selling something directly, be it your own info-product, membership, or service, your sales page is arguably the most important thing there is. A great product is worthless if no one buys it. Traffic? Useless if it doesn’t convert.

All too often, we settle for “good”, then don’t understand why our businesses fail to really take off. If you plan to succeed in the Internet Marketing world, “good” isn’t enough. In fact, “Good” is the enemy of “Great”.

Most Internet Marketers - myself included! - are guilty of leaving it there. After all, good is good, right?

It isn't hard to go from “Good” to “Great!”. Often, it’s simply a matter of degrees and small steps.

Be VERY careful with your use of fonts, colors, and formatting. Never use fully-saturated red, even for those main headlines. If you’re using red, use a slightly darker red. Avoid primary colors altogether. Don’t use a lot of colors in your text. If you want to differentiate, use different shades of your headline and body text colors. Limit your width, it’s a strain to try and read back and forth across the entire screen. Limit your emphasis so that they really emphasize something. Having to much bolded, underlined, italicized text is hard to read and dilutes their significance. Use “whitespace” liberally, but no so much that the sales page looks “chunky” from far away.

It’s easy to get caught up in sophisticated messaging, overly-complex USP’s (”Unique Selling Proposition”), etc. Print out the text of your sales page, and read it out loud to yourself. If you can, have someone much older & much younger than you read it aloud as well. Take note of the parts that are stumble over, or don’t sound clear and easy to understand.

What’s your message? Does it take six screens of text to get it across? If your visitor has to scroll and scroll and scroll… it’s probably too long. While “long form” sales pages have become rampant, most of them are far longer than they could - or should - be. In the off-line world of sales, we have the concept of the “elevator story”. If whatever you’re offer’s USP can’t be stated in the 30 seconds you have next to someone on an elevator ride, you’re in trouble. Of course you have more than 30 seconds on a sales page… or do you? The fact is, the longer your sales page, the more visitors will abandon it.

How To Expand Google Adwords PPC Reach

2008-09-08T12:19:00.000-07:00

A common mistake that is usually made by newer pay-per-click marketers are warned about is targeting too many countries when they’re creating their campaign settings. After all, language, dialect, and preferences will vary greatly from country to country, so by running ads for your latest “Guide To Cactus Growing” ebook in Iceland is completely pointless.

With that being said there are certain products and services with markets outside the U.S. which have little competition and a demand that is unmet. Along with the U.S., Canada, United Kingdom, and Australia, you also want to test ads in other countries where your product or service could be useful, because English is widely used in many countries.

Another way to expand your reach is to have your ads and landing pages translated into different languages so you can sell to countries where few people speak English.

Pay Per Click Strategies For Internet Marketers

2008-08-31T09:59:00.000-07:00

PPC strategies abound. A quick perusal of Internet Marketing products will turn up hundreds if not thousands of ebooks, programs, courses, and the like, designed to help you become more effective in your Pay Per Click efforts.

I recently wrote a series of articles for Associate Programs excellent PPC website, payperclicksearchengines.com

One of the strategies I wrote about is the idea of using "self-qualifying" headlines. I wrote up a real-life case study.

In this case study, I talked about a campaign I ran that was getting great click-through rates (CTR's), but lousy conversions.

I decided to use a "self-qualifying" headline: I put the price right in the headline of the ad!

The result was far fewer clicks, but the clicks I did get were much, much higher quality. In fact, I boosted my conversions by 880%!

You can use "self-qualifying" headlines for any product-pitch ad. Try it, you'll find your overall conversion ratio go through the roof!

UPDATE

You can now purchase "The Ultimate IM Toolchest", the last Internet Marketing product you will EVER need - and it's only $27!!

What is Pay Per Click Marketing & How Does it Work?

2008-08-12T21:19:00.000-07:00

Pay Per Click (PPC) Marketing is a method of bringing visitors to your website by using an advertisement that you only pay for when someone clicks through to visit your site. Pay Per Click marketing is the most direct marketing strategy ever invented and places you in the list where you want to be.

How Does Pay Per Click Marketing Work?

1. You create your own page title, description of the page and links that you would like to be viewed in the search results.

2. Enter the keywords and phrases that will make your listing appear.

3. Enter the amount you are willing to pay for every click on the keyword that directs to your site.

4. The amount you set on a keyword is compared to other bidder's for the same keyword. The results are then returned and the highest bid appears first.

This is how Pay Per Click Marketing works!

PPCRiches - Best Pay Per Click Marketing Program

2008-08-06T21:40:00.000-07:00

PPCRiches - the perfect program to achieve "Great" Quality Scores with lowest possible minimum bids.

It works by creating perfectly-optimized silo sites - the kind Google likes - and matching it to your keywords and ads. Most importantly, it finds thousands of keywords instantly, and achieves the greatest PPC goal, lowest minimum bids.

The PPCRiches process starts with you entering your primary keywords. It then goes out to it's 1 million plus article directory, selecting narrowly targeted articles for each keyword, and assembling them into a silo site. It creates individual Landing Pages and generates Destination URL's that integrate keywords to the Landing Page, and uploading the whole thing.

Try PPCRiches out for yourself with a 7-day free trial. The results are amazing!

Great Research Tool for Pay Per Click Marketing

2008-08-01T10:40:00.000-07:00

KeywordSpy
Price: $89/month

When it comes to Pay Per Click Marketing, keyword research is considered to be the most important tool. In Pay Per Click Advertising, a keyword is what determines whether you are going to make or lose money. When running a PPC ad, you will need to know if you are using keywords that are profitable.

This is where the KeywordSpy comes in. This program will give you back relevant keywords from it's 1 billion word database, and will show you the current ads running for a given keyword. When you click on the ad, it shows you the keyword that the ad is using. All I can say is, WOW!

This unique, valuable, easy to use program will have you raking in the $$ in no time, and will make keyword research so much easier.

Increase Your PPC Click-Through Rate

2008-07-30T14:21:00.000-07:00

Determining how much you pay for each Pay Per Click is important. However, what you do to improve your CTR does not result in decreasing conversions.

One of the best ways to increase our CTR is to increase the quality of those clicks, which in result boosts our conversion rates.

The following tips will help in increasing your PPC Click-Through Rate:

Display URL - A significant URL plays a critical part in the Quality Score calculation, that determines the cost per click.

Symbols - Using symbols can add credibility and create visual impact.

Whitespace - In PPC, sometimes less is more. When your ad shows up crowded on a search page, whitespace.

Following these tips will increase your click through rate, and also improve the quality of clicks you receive.

Sign up for Adwords Instant Expert to help with all of your Pay Per Click Marketing Needs!

SpeedPPC - Most Powerful PPC System Available

2008-07-26T10:50:00.000-07:00

SpeedPPC, is easily the most phenomenal, powerful PPC system available. It is a bargain at $497. Which makes it IRRESISTABLE at $397!!

Readers of this blog or Melanies Tips already know that we manage our own in-house Internet Marketing practice with over 5 years of continuous success. You also know we only promote and recommend the tools and products we use ourselves. Well, SpeedPPC is perhaps the single application responsible for more of our revenue than any other application. So much so that once we got our hands on it, we brought in another full-time assistant just to free up more time to take advantage of it’s incredible power!

Since that time, we’ve gotten involved with Jay Stockwell, the developer of the application. As a result of our experience and success with PPC in general and SpeedPPC specifically, we were asked to moderate the SpeedPPC Members Forum, something we now manage.

We decided to try and leverage our position - and so we approached Jay Stockwell to ask that in return for moderating his forum, he allow us to offer our readers something remarkable. And he sure did!

You can now get a Private, Exclusive, and Limited Time discount of $100 off the price of SpeedPPC and purchase it for just $397 - less than we paid!

Click Here for the link to this Exclusive and Limited Time SpeedPPC Discount!

Water4Gas? Here's an even BETTER Affiliate Product!!

2008-07-07T21:09:00.000-07:00

"The Ultimate HyperMiling Guide" is a hot new report created to take advantage of the incredible "gas prices" niche. The ebook comes with Master Resale Rights, some ebook cover graphics, and a sales page. It's one of the affiliate sales aids for a new Clickbank product called "The ULTIMATE Gas Saver Guide" intended to take advantage of the current "Water4Gas" craze.

(You can find the main "ULTIMATE Gas Saver Guide" product in Clickbank's Marketplace by searching "Water4Gas". There's also some more info, plus how to create your hoplink at Improve Your Internet Marketing)

These guys have gotten it right - no one actually wants to modify their car, it becomes clear that what they really want is a solution to high gas prices.

They have a good shot at what has become Clickbank's best-selling product, even including a water for gas conversion plan product (cleverly called "Water2Gas") included in the ultimate gas saver guide.

There is also a niche blog for the product set up Gas For Less Money.

With gas prices showing no sign of slowing, it's no big surprise that "Water4Gas" is Clickbank's best selling product. However it's now become oversaturated with affiliates. "The ULTIMATE Gas Saver Guide" is a better product and will likely have far fewer returns.

It pays 75% of its $47 price tag, coming out to about $33 for each sale.

Traffic for Site Flipping

2008-06-21T19:08:00.001-07:00

Site-flipping, or buying & selling sites for profit, has become "all the rage". Unfortunately, many people mistakenly believe 'any' site will sell, or have unrealistic expectations of what they will get for their sites.

One of the most important factors in successfully flipping a site is traffic. Without it, you won't get much for your site.

Pay Per Click (PPC) is a great way to generate quick, strong traffic to a site for flipping. Even though this is "conditional" traffic - meaning when you stop advertising, your traffic slows - it is acceptable for flipping, as long as it is stated clearly.

If you are monetizing your site through product sales or membership fees, there is nothing wrong with using PPC to generate your sales and traffic.

Even if you are monetizing though advertising, such as Adsense, this will work, as long as you can show a profit.

There's an interesting article, part 1 of a series, on our favorite blog "Improve Your Internet Marketing" that goes into site-flipping.

Take a look (and bookmark it so you can read the whole series): Secrets to Website Flipping.

Improving Your Landing Page Quality Score

2008-06-14T09:55:00.000-07:00

One of the most important things you can do to lower your CPC (Click-Through Rate) is to raise your "Quality Score" (btw, "QS" is now used by all the major search engines - YSM (Yahoo Search Marketing) and Microsoft Adcenter - not just Google's Adwords).

One of the most important factors in determining Quality Score is your landing page.

Testing has shown that landing pages must contain certain elements in order to get a high QS.

Specifically, if you don't have a "Privacy Policy", "Contacts" page, and "Legal / Disclaimers" page, you will not achieve the highest Quality Score that you can.

Analogy Marketing wrote a post last summer detailing Google's QS Formula. While there have been some changes, it is for the most part still accurate.

Do yourself a favor and study the Quality Score formula, you'll do wonders for your CPC!

2008-06-11T06:33:00.001-07:00

2008-06-09T09:22:00.000-07:00

Using Youtube for CPA Offers

We all know Youtube can generate huge traffic numbers. Just the other day we tested our theory and created a short video to promote an interesting CPA offer that allows someone to make a $3 donation to charity in return for filling out a brief survey. [Read more →]

2008-06-06T02:08:00.000-07:00

How To Identify Profitable Niche Markets

One of the biggest keys to success in Internet Marketing is entering into the correct type of market. There are several crucial reasons why picking a market determines whether or not the campaign will be successful. We will discuss a couple of the main ones. ...[read more]

2008-06-03T06:11:00.000-07:00

Time Spent Learning Versus Time Spent Doing

If you asked me one of the biggest reasons why many people take so long to achieve their success with Internet marketing I would definitely have to say it comes down to a lack of action. Many people spend so much time learning and learning and yet never get around to actually applying any of the knowledge that they have learned. This is possibly because there are so many products out there that seem to position themselves as a magic pill and that just by buying them many beginners think that they will automatically start raking in the big bucks that they see on the sales page they bought from. Sadly, this is not the case and no-one is going to make any money for you but yourself and your own hard work and diligence. [...read more...]

AdWords Success Secrets

2008-06-02T08:07:00.000-07:00

Unless you have been living on another planet over the last few years you will no doubt be fully aware of what an amazing programme Google AdWords is for driving loads of targeted traffic to your products and affiliate offerings. Or at least it should be! Unfortunately for many people they simply don't experience the success that they would like to see with their AdWords efforts. However, the good news is that this can be overcome by applying a few solid techniques to any AdWords campaign and letting the improvements multiply over time.[ ... read more...]

2008-05-30T08:17:00.001-07:00

Using Youtube for CPA Offers

We all know Youtube can generate huge traffic numbers, but how many of us are using it for direct marketing?
As an example, I created a short video to promote an interesting CPA offer that allows someone to make a $3 donation to charity in return for filling out a brief survey.

2008-05-28T05:35:00.001-07:00

Niche Research Bonanza!

The idea behind niche research is to find a topic or need that you can exploit by offering a product or solution. There are as many methods of niche research are there are niches, some better than others. The objective of good niche research is to find a group that has a common need or […][Read more →]

2008-05-27T08:20:00.001-07:00

Simple SEO Improvements Will Net Big Gains

Perhaps the most common misconception about Search Engine Optimization, or SEO, is that it is a "Black Art", requiring intimate knowledge of search engine algorithyms and an engineering degree, not to mention months or even years for it to work. Another common but opposite misconception is that once you've built your website, you'll automatically start attracting visitors. Or that once your site has been indexed by the various search engines, you'll get a high ranking in the SERPs (Search Engine Results Pages) for any and every keyword you like. [...read more...]

2008-05-23T05:33:00.001-07:00

KeywordSpy - Can You Really See a PPC Advertisers Keyword List?

Anyone doing Internet marketing these days, especially Affiliate Marketing, has seen or heard about Ad Spying software. These programs, such as ZamDoo, Google Cash Detective, AdSpyPro, and Undercover Profits, all work by tracking the ads that appear in search engines for particular search terms. The purpose is to see which ads are being run on a consistent basis, so that you can deduce 'profitable' products and niches. The underlying premise is that since these ads cost money, anyone paying to run an ad consistently must be making money, otherwise they'd stop paying for the ad.[...read more...]

2008-05-22T06:50:00.001-07:00

Keyword Spy Review

2008-05-21T05:55:00.001-07:00

KeywordSpy Unique Keyword Research Tool

KeywordSpyKeyword research is perhaps the most important function in Internet marketing, whether it’s for SEO and landing page optimization, copy writing, or SEM (Search Engine Marketing). In PPC Advertising, ‘good’ keyword research is what determines whether you make or lose money.With the advent of Ad Spying tools like ZamDoo, Google Cash Detective, AdSpyPro, and […][Read more →]

2008-05-20T06:12:00.001-07:00

2008-05-19T11:44:00.001-07:00

Search Engine Optimization (SEO) for Article Marketing
Search Engine Optimization, or SEO, works not only for Websites, but for article marketing as well.Boosting the effectiveness of Bum Marketing means boosting the returns on your articles - namely, how much traffic they bring - you must think of them as miniature Web sites. When you use article marketing, these articles will behave just like, and usually better than your Web sites.Ideally, your articles reach the first page in the SERPs (Search Engine Results Pages), as well as have many backlinks pointing to them, so that someone searching on a topic you submitted an article for will find your article.Of course you should always strive for quality. Whether you are writing them yourself from scratch, modifying PLR articles, or out-sourcing them entirely, an informative, engaging article is better than one that isn’t.Check out this article from the Internet Marketing guru's at Analogy Marketing and their web site Improve Your Internet Marketing!

2008-05-16T09:36:00.001-07:00

Get a FREE Internet Marketing Merchant Account If you’ve been involved in Internet Marketing for any length of time, you either have, or have considered a Merchant Account to allow you to sell products and take credit cards. If you are just starting out, this can be an important asset. However, Merchant Accounts can be difficult and costly to get.2Checkout, or 2co, is a merchant payment processor. Similar in some ways to Clickbank, 2co handles customer payment for your product(s), and then pays you. Unlike Clickbank, however, you can market both digital AND physical products, PLUS, 2co pays you right away, and directly into your bank account! [Read more →]

2008-05-15T06:43:00.001-07:00

2008-05-14T05:14:00.000-07:00

Quickies: Find the “Money” Keywords Quickly and Easily

Melanies Tips “Quickies”. The idea behind Quickies is to get you some of the many really good money-making and money-saving tips and ideas I’ve developed or come across, as well as examples of well-executed strategies, quickly. Hence the name!
In todays “Quickies”, I’ll show you how to quickly and easily find those “money” keywords and phrases - not necessarily the ones your keyword tools give you, but rather the ones the search engines actually consider the most relevant! (And if you want to get REALLY creative, you can “supercharge” this method using KeywordSpy.) [Read more →]

2008-05-13T07:11:00.001-07:00

Keyword Research Tools to Improve Your Internet Marketing. We offer Tips, Tricks, and Strategies for Beginners & Pro's at Improveyourinternetmarketing.com. Check out Melanie's Tips for “The Mother of All Research Tools Lists” and so much more on Internet marketing.

2008-05-12T12:08:00.000-07:00

Melanies Tips #22 - Free Merchant Account, Step-by-Step Guide, PLR Software, Article Marketing Tips, More Free Stuff!

2008-05-09T08:26:00.001-07:00

Welcome to another Super-Action-Packed issue, Melanies Tips #22 where you’ll find out how to get a Merchant Account easy & FREE, PLR rights on a Camtasia-like program, a Step-by-Step guide to creating your own info-product and of course, tips on Article Marketing, and yet another Something For Nothing Thats Actually Worth Something… [Read more →]

A new version of SpeedPPC

2008-05-08T13:46:00.000-07:00

There is a new version of SpeedPPC being released soon. You can see a "sneek peak" of the new version on this Internet Marketing blog.There seems to be a slew of new features to help all those PPC (Pay-Per-Click) users create higher Quality Score ad campaigns on Google Adwords, better integration with YSM (Yahoo Search Marketing), improvements to the Datefeed Integration, and new video tutorials.Check out the review, plus you can get a $100 discount off the $500 price tag as well.If you do much with search marketing, or are a PPC wizard, this new version of SpeedPPC seems like just the ticket to higher CTR (Click Through Rate) and lower CPC (Cost Per Click).

Excellent Guide to Building an Internet Marketing Business!

2008-05-03T02:41:00.000-07:00

Yeah, I know this blog is about pay per click, but when you find something this good, you just HAVE to share it!

Those good folks at Analogy Marketing who publish the Improve Your Internet Marketing blog have just posted a nearly foolproof step-by-step guide to building a profitable, sustainable online business, that actually works, and doesn't cost a penny!

If you've been struggling with your Internet Marketing plans, use this plan to create a solid Internet Marketing business built around Affiliate Marketing!

Using LSI to find "money" keywords

2008-04-24T01:30:00.000-07:00

In Pay Per Click, the single most important component is your keywords. Using Google's LSI, you can now find those "money" LSI keywords quickly and easily.

Briefly, LSI works by looking at which words and phrases tend to appear in close proximity to the ’seed’ keyword most frequently. In the example above, LSI says that “affordable weight loss” is almost as relevant to “weight loss” as “weight loss tips” is.

Here is a simple way to find all of the keywords and phrases that are ‘most’ relevant to a given keyword: Google’s “allintitle:” search operator. The words and phrases surrounding your seed keyword are Google's LSI!

You can read an in-depth step-by-step guide at my favorite Pay Per Click marketing blog.

SpeedPPC Version 3 delivers!

2008-04-22T06:18:00.000-07:00

SpeedPPC, that amazing pay-per-click tool, recently released Version 3. As a long-time SPPC user, I have to say they have made a powerful tool even better.

Improvements include enhanced YSM (Yahoo Search Marketing) support, better interface, support for nearly a dozen additional search engines, and a raft of new features.

If you do anything with PPC, you simply MUST take a look at SpeedPPC. Of all the tools in our arsenal, particularly for Affiliate Marketing, this is the one most responsible for improving our ROI.

Run, don't walk, and take a look at what SpeedPPC can do for you!

Interview with SpeedPPC inventor Jay Stockwell

2008-04-05T16:09:00.000-07:00

SpeedPPC, the incredible Pay Per Click tool for creating high tightly-focused, high Quality Score campaigns, is getting ready to release their new Version 3 on April 8.

I recently came across a very interesting and revealing interview with Jay Stockwell, the guy who developed the software. Of course, the interview is on my favorite blog, Improve Your Internet Marketing.

In addition to many interesting features, Jay reveals that the idea for SpeedPPC came to him in a bar!

Definately an interview worth reading, and as a bonus, their link to SpeedPPC offers a $100 discount on the new V3 software!

New version of SpeedPPC coming April 8

2008-04-02T15:00:00.000-07:00

SpeedPPC, easily the most valuable PPC (Pay-Per-Click) tool I own, is coming out with a new version on April 8th! If you use Google Adwords, Yahoo Search Marketing (YSM), Microsoft Adcenter, or any other search marketing venue, you owe it to yourself to check it out!

You can see a preview of the features of SpeedPPC v3 on my favorite affiliate marketing blog, Improve Your Internet Marketing.

They also have a review of the base (original) software, and a $100 discount.

2008-03-07T05:37:00.000-08:00

Boost Your PPC Click-Through Rates (CTR)

Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.[Read more →]

2008-03-06T07:45:00.001-08:00

Xsitepro - Website and Landing Pages creation for Marketers

Xsitepro - $197Xsitepro bills itself as “The Web design software for Internet Entrepreneurs” and this is a very apt description. The program is designed from the ground-up for “Internet Entrepreneurs”, and in particular Affiliate marketers. It requires no technical background or skills, and will produce professional, polished, ‘bullet-proof’ landing pages, sales letters, and mini-sites finely tuned and optimized for the particular requirements of each.....[read more...]

2008-03-05T07:51:00.001-08:00

How to Use Google AdWords Keyword Tool in a Way to Get You Hot Keywords By Michael Ullman

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

2008-03-04T07:12:00.000-08:00

Niche Research Bonanza!By Michael Ullman

The idea behind niche research is to find a topic or need that you can exploit by offering a product or solution. There are as many methods of niche research are there are niches, some better than others. The objective of good niche research is to find a group that has a common need or desire, big enough to support reasonable sales, yet small enough that there aren't too many 'big guns' going after the same group.
I recently came across what has to be one of the greatest 'niche finders' I have ever seen: 43 Things.
43 Things is a Web 2.0 Social Networking site with a twist: it's based on people making a list of things they want to do ("43 things I'd like to do...")
The site uses a Tag Cloud to represent these 'things' - the more people who list the same thing, the bigger the tag for that thing. In other words, this site gives you a graphical representation of demonstrated niche ideas! This is one big site of people saying in effect: "Here's something I want, or want to do"!
Niche idea's on a Silver Platter!
What's very cool is that you can refresh the page over and over, and watch tags grow and shrink. When I was on the site recently, "Get a Tattoo", "Learn to Play Guitar", and "Learn Massage Therapy" were particularly prominent.
Guess what? Clickbank has Tattoo, Guitar, and Message Therapy products! Not sure what people are looking for? 43 Things will tell you, complete with a relative indicator of just how many people might want the same thing...
Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter Melane's Tips!

2008-03-03T05:57:00.001-08:00

How To Increase Opt Ins To Build Bigger Lists By Michael Ullman

If you've been involved with Internet marketing for more than 10 minutes, you've probably heard that "the money is in the list". That is true. If you can build an e-mail list of people who are interested in what you have to offer, you can communicate with them over and over again and continually sell them on the benefits of your products. The result: a lot more sales. In this article I will show you how to build your list with the most powerful list building technique I've ever come across. It involves giving perceived value, and there are three ways to do it. By reading this article, you can use one or all three strategies described and watch your list grow faster than is ever grown.A lot of people use e-books as their main product. Really smart marketers use e-books as incentives to get people to subscribe to the list. Then, once somebody subscribes to the list they have other products that they sell to them. In other words, they give away something that most other people sell. E-books are probably the most often used incentive for enticing people to sign up for lists. That is because e-books are pretty much free to create, or can be outsourced at a very low cost. It's a fair exchange: you want to communicate with them to buy your products, and they want the information in your e-book. This is what was building is all about.In some markets, e-books don't have as high a perceived value as in other markets. A way to get around that is to take your service, and brainstorm a way to offer a free trial for it. It might be a simple as giving them seven days to evaluate your e-book before they need a password to continue looking at. Other ways you can use free trials are to give the first month away of a membership site for free, or creating a trial version of a software to use. Have them sign up to try your trial version, and then continually market to them on upgrading it.Speaking of software, sometimes creating software that is complementary to your product is a great way to build your list fast. For example if you're selling a book on how to market using youtube, you can create a free piece of software to give away that automates adding comments to other peoples videos. Don't know how to create software? There are plenty people on the Internet who will create it for you for very low price. Just do a little digging around to be surprised at how cheap you can get software created for you. Sites such as Rentacoder and Elance that allow you to create inexpensive but professional products.There are many additional, free resources for tips & tricks to leverage these strategies, such as Improve Your Internet Marketing.In conclusion, the best way to the lists is to give them something of high perceived value that they would normally have to pay for to get. If you're willing to take the initial time up front to create this product and give it away, you will reap the rewards by getting high sign-up rates. Then do some simple e-mail marketing to them, and since you have a bigger lists, you also get bigger profits.Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

2008-02-29T06:36:00.001-08:00

Keyword Research - A Secret Trick Most People Don't Know By Michael Ullman

If you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests.You can then take each of these terms, and do another tilde search, and write down more related words that pop up. By going through broader words into more specific words, you'll be sure not to miss any words related to your keyword, and also have a list of an exact vocabulary to use in your pages to ensure Google will evaluate your content as being highly relevant.In conclusion, the strategy I have given you something you should use every time you're going to do keyword research for a new niche. While this is not the only strategy you should employ, it is the best one to use for getting a list of terms to look at and consider as traffic sources. The next logical step would be to determine how many users are searching for each of those terms, and then locating ones with high searches so you can optimize for not just the keyword, but related keywords that the search engines also place value upon.Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

2008-02-28T06:48:00.001-08:00

How to Use Google AdWords Keyword Tool in a Way to Get You Hot KeywordsBy Michael Ullman

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?
Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.
The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.
Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.
In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.
Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

2008-02-27T07:20:00.001-08:00

SpeedPPC - Most Powerful PPC System Available

SpeedPPC is possibly the single application responsible for more of our revenue than any other. So much so that once we got our arms around it, we brought in another full-time assistant just to free up more time to take advantage of it's incredible power!First things first: I do not write about anything unless I can speak about it knowledgeably. Second, I DO NOT recommend or promote anything I don't believe in. If it's not something I currently use, have used, or have learned about from a legitimate, reliable source, I won't write about it at all.As PPC affiliate marketers, we always have to be on the lookout for tools and methods that will help us keep a competitive edge. SpeedPPC is a software program and system that claims to 'revolutionize' Pay Per Click affiliate marketing. We all hear similar claims on a daily basis, but decided to take a look. It was a decision that has fundamentally changed my outlook, my business, and my prospects as an affiliate marketer.As a successful Internet Marketer for over 5 years, I will be the first to tell you there are no "magic bullets". Successful affiliate marketing requires understanding and intelligent application of effective tactics.Further, let me say plainly that SpeedPPChttp://www.improveyourinternetmarketing.com/speedppc-most-powerful-ppc-system-available-plus-exclusive-discount/">SpeedPPC> is NOT a the place to first enter the affiliate marketing business. I would NOT recommend it unless:You are already set up with Adwords and at least one affiliate program, such as Commission Junction or Clickbank;You have already created at least 2-3 campaigns from scratch yourself;You understand the concepts of adgroups, match types, and Quality Score;Since that time, we've gotten involved with Jay Stockwell, the developer of the application. As a result of our experience and success with PPC in general and SpeedPPC specifically, we were asked to moderate the SpeedPPC Members Forum, something we now do.We decided to try and leverage our position - and so we approached Jay Stockwell to ask that in return for moderating his forum, he allow us to offer our readers something special. And boy did he!You can now get a Private, Exclusive, and Limited Time discount of $100 off the price of SpeedPPC and purchase it for just $397 - less than we paid!Click Here for the link to this Exclusive and Limited Time SpeedPPC Discount!Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

2008-02-26T06:07:00.001-08:00

How and When to Build Landing Pages

One of the ‘building blocks’ of Internet Marketing is Landing Pages. I’ll share with you how I decide when to build a landing page, and how I go about it.Why and When to Create Landing PagesWhen I am ’starting out’ with a new offer or a new niche, I will always begin by […][Read more →]

2008-02-25T08:18:00.000-08:00

Internet Marketing: What Every Beginner – and Pro - Needs To Know

If you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and […]
[Read more →]

2008-02-22T07:17:00.001-08:00

Boost Your PPC Click-Through Rates (CTR)

Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.[Read more →]

2008-02-21T06:41:00.001-08:00

Learning from the WORST…A common bit of good advice is to learn from what works. So whenever I come across a great salesletter, I try to take something away: a cleaner layout, better use of graphics, and especially great copy. Like many of you, I keep a swipe-file open to save good copy when I come across it.While a great salespage can be invaluably instructive, there is also a lot to be learned from BAD salespages.[Read more →]

2008-02-20T07:49:00.001-08:00

Free Ad Spying and Keyword Tracking

I just came across HexaTrack - a FREE Ad Spying and Keyword Tracking application. Back in early 2007, a number of applications gave birth to “Ad Spying” - automated tracking of PPC ads over time to see which ones ran consistently, the idea being that nobody would pay to run ads indefinitely if they weren’t profitable. The premise is a good one, though all of us who jumped into it quickly found that simply copying long-running ads wasn’t all there was to it. Still, Ad Spying works, and there are many benefits to tracking the competition. [Read more →]

2008-02-19T05:53:00.000-08:00

How To Brand Yourself An Internet MarketingBy Michael Ullman

There are two kinds of branding -- profitable and unprofitable. I'm profitable branding usually involves being entertaining at the sake of diluting the message. This branding often occurs because people are too afraid to ask for the sale, so they take the easy way out: they entertain you and make you laugh, and at the end they slip in a little blurb about the product they are selling.
Profitable branding means creating a brand that people will instantly link to your product in a positive way. For example, if you're branded as a no-nonsense kind of person, and you're selling a product, other no-nonsense kind of people who are interested in that product will be more attracted to your message than someone else's. Or, if you're branded as being first in the marketplace in something, you instantly will be perceived as being better simply because you're first..... [read more]

2008-02-18T07:07:00.001-08:00

3 Stumbling Blocks All New Internet Marketers FaceBy Michael Ullman

If you would like to start making money on the Internet, but have had trouble doing so, then this article was written for you. Specifically in this article we'll talk about three major stumbling blocks for making money and the Internet. They deal with the areas of information overload, competition and mindset. After reading this article you should be able to develop a strategic plan to avoid these problems which keep many Internet marketers from succeeding.Most new marketers suffer from “analysis paralysis”. In other words there are so many moneymaking opportunities on the Internet, it's hard to decipher which ones are worth your time and which aren't. In fact some of the information you come across directly contradicts information from another source. Who is right? You must find out yourself through trial and error. The best way to avoid information overload is to set some goals with your Internet business. That way when you come across a new article, or product you will know if it fits into your business plan or not. Without a plan, you try to go in too many directions at one time. [read more]

2008-02-15T06:33:00.001-08:00

Keyword Research - A Secret Trick Most People Don't KnowBy Michael UllmanIf you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests. [ read more]

2008-02-14T07:50:00.000-08:00

Keyword Spy ReviewBy Michael Ullman

Keyword Spy can cut the time it takes to build a keyword list down from hours or days to a matter of seconds. One of the best features is that their return for results happens instantaneously. Most keyword tools take minutes to hours to return results, but you never have to wait when using Keyword Spy. Simply put in a term like flowers, and it will return all the competitors on Google who are bidding on the term flowers. Then you can look at each competitor, and find out all the keywords with the word flowers they are bidding on. In a matter of moments, you can get someone's whole adwords keyword list -- sometimes having more than 27,000 terms!
You can export these terms with one click of a mouse button. This is another strong point with using this tool. [ read more]

2008-02-13T08:51:00.001-08:00

Affiliate Marketing Ideas: Ad spying is based on the premise that if an affiliate ad is running long enough it must be profitable, or else the owner wouldn’t continue to pay for it. Ads cost money, and if they aren’t returning more profit than they cost, they don’t last too long.There are caveats to that theory, most notably […][Read more →]

2008-02-12T07:57:00.003-08:00

Online Profits from Off-Line Products

Creating info-product profits from OPP (Other People’s Products)One of the best product categories for online marketing is info products. Distribution is easy, inexpensive and broad. Payment and delivery can be handled by third-party companies such as Clickbank. There is no inventory to store, boxes to pack, or invoices to collect. While even a marginal info-product’s can generate significant revenue, a good info-product can pave the way to an ongoing revenue stream, a strong e-mail list, and a loyal customer base for repeat and ongoing sales and upgrades. [Read more →]

2008-02-12T07:57:00.001-08:00

2008-02-11T09:06:00.001-08:00

Internet Marketing: What Every Beginner – and Pro - Needs To KnowIf you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and […][Read more →]

2008-02-08T08:24:00.000-08:00

Online Profits from Off-Line ProductsCreating info-product profits from OPP (Other People’s Products)One of the best product categories for online marketing is info products. Distribution is easy, inexpensive and broad. Payment and delivery can be handled by third-party companies such as Clickbank. There is no inventory to store, boxes to pack, or invoices to collect. While even a marginal info-product’s can generate significant revenue, a good info-product can pave the way to an ongoing revenue stream, a strong e-mail list, and a loyal customer base for repeat and ongoing sales and upgrades. [Read more →]

2008-02-07T08:38:00.001-08:00

SpeedPPC is a great way to take advantage of the affiliate marketing field. SpeedPPC, a revolutionary PPC system that promised previously unattainable capabilities and near-insurmountable competitive advantage. The gist was, after investigating it, I became a ‘convert’, and even considered making it the first affiliate marketing tool that I use myself that I wanted to keep to myself. SpeedPPC, is easily the most extraordinary, powerful PPC system available, is a bargain at $497.Readers of this blog or Melanies Tips already know we manage our own in-house Internet Marketing practice with over 5 years continuous success.Visit ==> Improve Your Internet MarketingSubscribe ==> "Melanies Tips" email newsletter

2008-02-06T07:07:00.001-08:00

For tips and tricks on creating a niche using ad spying visit Improve Your Internet Marketing's website. For me, the most challenging aspect of Internet marketing is finding and researching niches that I can actually make money in. How do you go about finding a good niche? How do you do research? What criteria makes a niche “good”? I get asked a lot by friends who are just starting out. A “good” niche should have multiple opportunities to sell, enough interest to make it worth pursuing, and of course low enough competition to make it viable.

Visit ==> Improve Your Internet Marketing
Subscribe ==> "Melanies Tips" email newsletter

2008-02-05T08:03:00.000-08:00

How to Become an AdWords Expert!

Ok, I get an affiliate account at Clickbank or Commission Junction, pick a product, create a keyword list, write an ad that has my affiliate link, and sit back as…
…my ad gets lost eight pages down, or generates lots ‘o clicks with no sales, or just sits there. And my ROI drops like a stone… [Read more →]

2007-12-26T09:00:00.000-08:00

Blogging for Profit

If you're interested in making money with blogs, then this article was written for you. Specifically in this article I'll give you a brief overview of what it takes to have a successful blog, and some strategies you need to incorporate for your blog in order to get maximum profit from it. After reading this article, you should have several ideas you can use to start earning money from your blog immediately.

The main reason blogs aren't profitable is because they are neglected. The first rule of creating a profitable blog is to make a schedule for updating it regularly. A blog is nothing more than a fancy name for a website. And all websites need to be updated in order to keep visitors coming back to them. Set a schedule to post something of value to your blog once every few days. If you don't do this, the none of the other strategies work.
In addition to updating your blog, the single most important thing you can do to get people coming back to it is to capture their e-mail address so you can tell them when you update your blog. The way you do this is to sign up for our and not a responder service, which will generate the code for you to put on your blog to get people to sign up. They can either sign up for a newsletter where you send them information on a regular basis, or simply sign up to be notified when you post something new on your blog or when you want to tell them something.

By having their e-mail address, you can promote products to them were you get a commission if those products sell. Or you can put Google adsense on your site, and by getting people to continually come back to your blog and telling others about it, you'll earn money because a certain amount of people will click on your adsense ads.

Finally, in order to really get people to come back to your blog, it must be interesting and innovating. It can't be the same old thing as all the other blogs out there. Look at your blog compared to other blogs that revolve around the topic you're writing about. Now ask yourself what you can do to add more value to your visitors than what everybody else is doing. You will be surprised at the good answers you come up with.

In conclusion, turn your blog into something that generates profit is easy. First, updated regularly. Second, give people a way to constantly remember to check your blog often. And third, be unique so you can catch people's attention and keep it. Do these three things and you should start earning some money in your bank account from your blog.

2007-12-24T09:59:00.001-08:00

Adwords In Print For An Extra Few Hundred Dollars Each Week
This one can put an extra $200/week in your pocket. Or an extra $300. Or an extra $500…

Step 1 - Go to your favorite Affiliate Network (Commission Junction, Azoogle, Hydramedia, etc. - if you aren’t signed up with any, do it!), look through the CPA* offers for credit repair, debt relief, mortgages loans, cash advance payday loans, student loans, and similar offers and sign up for a few. Many of these offers pay $4-$20 or more simply for filling out an application! [Read more →]

2007-12-21T11:19:00.001-08:00

Affiliate Marketing Ideas:
Ad spying is based on the premise that if an affiliate ad is running long enough it must be profitable, or else the owner wouldn’t continue to pay for it. Ads cost money, and if they aren’t returning more profit than they cost, they don’t last too long.There are caveats to that theory, most notably […]
[Read more →]

2007-12-20T09:36:00.001-08:00

2007-12-19T09:57:00.001-08:00

Ad Spying - ZamDoo, GCD, and AdSpyPro

Ad spying is based on the premise that if an affiliate ad is running long enough it must be profitable, or else the owner wouldn’t continue to pay for it. Ads cost money, and if they aren’t returning more profit than they cost, they don’t last too long.There are caveats to that theory, most notably […]
[Read more →]

2007-12-18T11:12:00.001-08:00

Malware Protection, Yahoo’s Ad Generator, Maximizing your PPC, Cool Tools, and More Free Stuff!

Welcome to another Super-Action-Packed issue, Melanies Tips #19! Welcome to another Super-Action-Packed issue, Melanies Tips #19 where we’ll talk protecting yourself from malware, Yahoo’s new Ad Generator, maximizing your profitable PPC campaigns, , more Cool Tools, and of course, yet another Something For Nothing Thats Actually Worth Something!…
[Read more →]

2007-12-17T10:50:00.001-08:00

5 Step Plan for Budding Internet Marketers with Little Time and Less Money I received an email from someone on my list saying: “Help! I am just overwhelmed. I really want to make money online, even if it never makes me rich, just gives me a decent income stream. The problem is that I’m completely overwhelmed with too much information. Also, I just can’t afford to spend much money, […][Read more →]

2007-12-14T11:34:00.001-08:00

There’s NO SUCH THING as a 10 cent keyword!A few months ago I wrote an article with that title. It drew lot of attention and criticism. But it’s important to understand the premise. When you create an ad campaign in AdWords, each of your keywords has a Minimum Bid that you must meet in order to trigger your ad for that keyword. One of the ongoing objectives for any campaign, is to pay as little as possible, while getting the best conversion. [Read more →]

2007-12-13T11:20:00.001-08:00

How to Use Google AdWords Keyword Tool in a Way to Get You Hot Keywords
While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource? [...more...]

2007-12-12T08:44:00.001-08:00

Quickies: 50 Tips on Getting More Traffic to Your Site!
October 11th, 2007 · 4 Comments
Getting traffic to your site, whether it is an Affiliate Marketing niche site, a blog, review site, etc. is one of the most basic, ongoing practices for Internet Marketers. Of course, many of us use PPC, but even with that, we should always be looking for additional means to drive traffic. Here is a neat […]
[Read more →]

2007-12-11T08:17:00.001-08:00

2007-12-10T10:04:00.000-08:00

2007-12-07T08:04:00.001-08:00

Google Still King Of Pay Per Click?

You know that Google has a corner on the market when people refer to pay per click advertising as Adwords campaigns. This is a testimony to the Google empire. But while Google Adwords may be the biggest game in town they're not the only game in town. Some say there is a good chance that Google may very well be knocked off their thrown. This article is going to look at some problems with Google Adwords that could lead to their downfall. Sometimes, when a company gets big gets too big for their own good, they think that they can do and get away with just about anything. That may hold true for a while, but anybody who thinks that a giant can't be knocked off its thrown, should take a look at what happened to AT&T and IBM. They are both no longer the monopoly that they once were. And in the case of IBM, they're not even number 1 anymore. [...more...]

2007-12-06T09:25:00.000-08:00

Keyword Spy can cut the time it takes to build a keyword list down from hours or days to a matter of seconds. One of the best features is that their return for results happens instantaneously. Most keyword tools take minutes to hours to return results, but you never have to wait when using Keyword Spy. Simply put in a term like flowers, and it will return all the competitors on Google who are bidding on the term flowers. Then you can look at each competitor, and find out all the keywords with the word flowers they are bidding on. In a matter of moments, you can get someone's whole adwords keyword list -- sometimes having more than 27,000 terms!You can export these terms with one click of a mouse button. This is another strong point with using this tool.Besides building keyword lists instantly, keyword spy also returns information on how many competitors are bidding on each keyword, the ad effectiveness of a keyword based on its position/rank on search engines result page, and the approximated price pay per click of the advertisement advertising under the keyword.Is the keyword spy tool right for you? Can it increase your ad campaign profits a hundred times over, as their website claims? I'm not sure, but you can find out for free. Simply go to [http://improveyourinternetmarketing.com/keywordspy.htm] and sign up for a free trial and find out for yourself if it is right for your keyword researching needs.Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

2007-12-05T08:18:00.001-08:00

Affiliate Marketing Ideas:

Ad spying is based on the premise that if an affiliate ad is running long enough it must be profitable, or else the owner wouldn’t continue to pay for it. Ads cost money, and if they aren’t returning more profit than they cost, they don’t last too long.
There are caveats to that theory, most notably […]

[Read more →]

2007-12-04T06:16:00.001-08:00

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific.

2007-12-03T10:01:00.001-08:00

2007-11-30T09:55:00.001-08:00

SpeedPPC - A Powerful PPC Pay Per Click Affiliate Marketing System?

2007-11-29T07:00:00.001-08:00

As a long-time PPC affiliate marketer, I am always on the lookout for tools and methods that will help me keep a competitive edge. Recently I learned of SpeedPPC, a software program and system claiming to 'revolutionize' Pay Per Click affiliate marketing. I hear similar claims on a daily basis, but decided to take a look. Let me say at the outset, I'm a skeptic. Having been in this business for more than 5 years, I've developed my own 'hype detector'. I've also learned there are no “magic bullets”. Successful affiliate marketing requires understanding and intelligent application of effective tactics. [more...]

2007-11-26T05:26:00.000-08:00

2007-11-23T08:25:00.000-08:00

5 Step Plan for Budding Internet Marketers with Little Time and Less Money
I received an email from someone on my list saying:
“Help! I am just overwhelmed. I really want to make money online, even if it never makes me rich, just gives me a decent income stream. The problem is that I’m completely overwhelmed with too much information. Also, I just can’t afford to spend much money, […]
[Read more →]

2007-11-21T06:37:00.000-08:00

Affiliate Radar is perhaps the greatest asset an affiliate marketer can have. Not just keyword tracking - which Affiliate Radar does incredibly well, but features found nowhere else that will lift your Internet Marketing efforts into the Stratosphere! Read all about it at Improve Your Internet Marketing!Campaign Launcher allows you to easily move and copy campaigns from Google to Yahoo to MSN Adcenter, from any to any. This feature will boost your income just by copying your profitable campaigns from one search engine to all three.Affiliate Radar's hot new feature, the Offer Vault, allows you to search for CPA offers across affiliate networks just by inputting keywords and phrases!